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I'm selling SiteFlipAcademy.com and it's whole product
funnel due to another project, writing a book, and restructuring my business to fit my lifestyle better.
(code for I have entrepreneurial ADD and suck at running things for the long term haul)
Below are the stats and I can prove everything. I've included a video walkthru that shows the site, the upsells, and the revenue proof. Buyer will get my spreadsheet with full sales and customer data.
Here's a video walkthru of the site and revenue proof:
http://screencast.com/t/cXlntnXK5Qk
Here's links to the two main pages:
http://www.siteflipacademy.com
http://www.siteflipacademy.com/homestudycourse
Then here is how the product funnel looks:
$19.95 front end --> $29.99 1 click upsell
$97 / $197 membership
$997 home study course
The home study course has barely been sold and I just worked out a deal with a popular joint venture broker to run a full launch on it for me in October. I'd be willing to help the new owner keep that in motion.
This site could easily pay for itself quickly with the right owner. All they need is one or two strong JV partners to sell the home study course and it could be already turning a profit for them.
Here are the numbers behind the site:
Revenue ........... approx. $48,000 (since Dec. 2007)
Profit .................approx. $35,000
Conversion .........2% SEO/PPC -- 8% JV
Refund rate ........4.2%
Here's a video walkthru of the site and revenue proof:
http://screencast.com/t/cXlntnXK5Qk
Here's what I'm willing to do for the new buyer:
If there is anything else they need please let me know, and I'm fully willing to stay active inside the membership site to answer questions. They will take over as owner but I'm willing to still be the face/character when you need me.
(free for six months - then something small to continue)
Also if you'd like I can keep it on my server since I have a dedicated server for it and it would keep things real simple for you. Basically just change the order buttons to go to their shopping cart instead of mine.
(I have to pay for the dedicated server anyways so I'm not worried about hosting it)
Please contact me for questions:
Justin Brooke
800-758-2651
siteflipacademy@gmail.com
Twitter.com/justinbrooke
P.S. We have multiple listings on the front page of Google for the term website flipping that bring in sales on autopilot everyday. (Also well ranked in MSN and Yahoo)
Complete line of website flipping related information products. From $19.95 to $997.00
Traffic comes from seo, subscribers, PPC, and affiliates.
We're willing to show anything you want to see that doesn't harm our customers security or our businesses security. Please ask any questions you may have.
Also in the walk through video I think we only mentioned how much revenue passed through our new merchant account and not from back when we had paypal. The number is just over $48,000 and we have a spreadsheet showing every order and customer.
So you are flipping a flipping site? Has the market reached it's peak or something? Seems kind of comical.
On a serious note, will you be signing a non-compete? You may have already mentioned this, but what is the recurring revenue from memberships currently?
Hi Terracrest,
It is a little funny to be flipping a site about flipping
but there is no other reason for me selling other then I
just suck at running things long term.
That's why I'm a site flipper...
To answer your questions about the current recurring memberships...
We currently have about $5,000 in recurring revenue but remember
thats not monthly thats quarterly and yearly. We moved to quarterly
and annually payments after finding monthly payments to be too
much of a customer support headache.
Also once we moved to quarterly and yearly we weren't seeing cancelations
(its almost at the rebill time now for the quarterly people). Plus with
our retention rates (they were horrible) we now get more money per membership
by getting the $97 upfront for the quarterly membership.
If the new owner were to install a system that drip fed the content to the
members they would have better retention rates. Currently new members get
access to ALL the whole years worth of lessons right away.
Yes, I will be willing to sign some form of a non-compete. I'm not looking
to pull any tricks on the new owner - but I don't want to sign something that
never lets me talk about website flipping again. So as long as the terms are
right then yeah I'll sign a non-compete.
For example in the book I am writing a chapter of it was planned to be about
website flipping and promoting SiteFlipAcademy - but I wouldn't have a specific
website flipping product.
Good questions and thank you for asking...
Go Bigger,
Justin Brooke
Justin. About once a month there seems to be a new flipping site arrive on sitepoint.. It makes me wonder if these things just drop away after the list marketing is all done and dusted. I guess I am just looking for what gives your site some longevity, a point of difference if you like? How exactly are you generating the traffic and how sustainable is it? Can you prove the cost base for this traffic? Revenue is easy on the net, profit is a different story.
What is the next project your working on? I'm interested to know why you would give up 6k per month?
Hi,
Please expand on the non-compete. What is your new e-book about? How can we be sure your book is not competing with the site without any concrete details?
Thanks.
How much work per day is needed on the project?
What is the % conversion from initial purchasers to membership? What is the % of conversions to the home study course? Is the home study course downloadable or is it in physical disk format. Do we get full rights to the home sudy course too?
Ok wow lots of questions...
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@moreclicks - Most of the other flipping sites are small timers
with just an ebook and no real product funnel. That's why I am
able to watch them come and go.
Point of difference: product funnel, membership site, home study course, and i'm way cooler! ;-)
As for profit and traffic - we answer that in the listing. We have
more seo rankings and more affiliates. Profit is about $35k after
refunds and expenses.
I'm not worried about the $6k because my next project involves a
network of membership sites that will bring in $30k month within
the first 3 months.
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@wiredup It's an offline book about the life of someone who makes
their money from home using the internet. It'll teach some basics
but mostly about the benefits of the lifestyle and how to get the
lifestyle. I plan on talking about website flipping in one of the
chapters and sending readers to join SiteFlipAcademy (as an affiliate).
I'll sign a non-compete that says I can't put out a pure website
flipping information product. But I don't want to not be able to
talk about it at the events I speak at, in my book, or as part
of my work from home coaching program.
I would be the new owners best affiliate - not looking to try and
play any games or do anything shady.
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@nicholasp you'll need at least 10 hours per week unless you know
how to outsource the customer support. Like I said in the listing
I don't mind staying active inside the site to help answer questions.
Conversions in the funnel are 1 out of 4 usually buy the 1 click
upsell and 1 out of 3 of those usually also buy the membership.
However, we have affiliates that promote just the membership also
and have several contacts that want to make the SiteflipAcademy
membership an upsell to their ebook. I'll help the buyer set those up.
The home study course is pretty new only about 3 weeks since creation
so the conversion numbers aren't solid. We've seen 3% and 6% on the
two times we did sell it so far though. It is a physical course and
costs $24 per unit to create and ship ($973 profit per unit). Yes
you get full rights to it. - Everything is yours when you buy.
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How many members does the site currently have? How many pay quarterly? How many pay annually?
31 currently on quarterly and 5 on yearly = approx. $5,000 in recurring revenue
The bulk of our money comes from first time sales since our retention rates are
not the greatest. If the new buyer adds in a drip feeding content system or
delivers the content via autoresponder - then retention will dramatically increase.
As of right now they get all the content right away and there's no need to keep
their subscriptions. A forum would help a lot also as there is no community element.
Justin Brooke
Oops forgot a question... we have 319 members in all
Did you write all of the content (including the information products and membership site content), or did you outsource it?
How is the production of the $997 product handled - do you stock inventory and mail it out yourself or is it dropshipped for you?
Hi Justin,
Im just curious, has running this business pretty been a full time job (i.e. do you do this "on the side" or is it your bread and butter)? Reason Im asking is that its obvious you've put a lot of effort and work into this. Im currently working 9-5, running a few small sites on the side and my only concern is the amount of time it would take to keep this site on par with what you've already established. The content looks to be of very high quality BTW, I watched the hour long intro video last night. Nice design as well.
Mike
@coolguyrob All the content was done by myself except for maybe 2-3 videos
I took from youtube that showed something useful (like how to use Google website optimizer)
The production and distribution of the home study course is all handled on near autopilot
from the fulfillment house. If you buy I'll make sure to show you exactly how that all works.
Basically every time you get an order they receive an email about it too and ship it off to
the new owner. We have it arranged that we pay for 50 courses at a time which is just over
the price of one home study course sale.
@mikeyjudkins When we started the business it was a full time job. However,
it is all pretty highly optimized now with systems in place for most things.
You'll need about 10 hours a week to keep it going strong. It would be perfect
for someone looking to quit there job and work from home.
This site makes up about a little less then half my income so it's not like
I'll be broke when I sell it. My next project is almost finished also and will
put me above where I am now as the owner of SiteFlipAcademy.
The 10 hours a week is mostly checking the traffic sources to make sure nothing
is wrong and answering a couple emails per day. If you added on a little time to
recruit more affiliates then profits would increase quite a bit. Example
10 affiliates x 1 sale per day each = 10 x $19.95 = $199.95 x 365 = $72,981.75 more per year x 50% for the affiliates = $36,490.88 profit
So basically every time you added 10 more affiliates making just one sale per day
you would give yourself a $36,000 raise. And you could also pay someone else to
handle that for you from overseas (cheap) and make it hands free.
Lemme know if you're interested...
Go Bigger,
Justin Brooke
Justin does your website have a partnership with Sitepoint for the siteflippers challenge?
Yes Chris,
That event was co-sponsored by SiteFlipAcademy.com
and Sitepoint.com. We planned on doing the event
every year and the new owner will get that site as well
Justin
This website has been sold to a private buyer - thanks everyone for your questions,
bids, and your time. I'll be back with more sites soon!
Go Bigger,
Justin Brooke
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