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Authority Training Site For Website Flippers

48,000 made since Dec. 2007 Over 500 Customers In Database

http://www.siteflipacademy.com/

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Bid History:
7 Bids (0 Pending)
Offer History:
None accepted (0 Pending)
Listed:
Thu, 14 Aug 2008 20:21:05 GMT

Accepted Payment Methods: Electronic Transfer

Description

I'm selling SiteFlipAcademy.com and it's whole product
funnel due to another project, writing a book, and restructuring my business to fit my lifestyle better.

(code for I have entrepreneurial ADD and suck at running things for the long term haul)


Below are the stats and I can prove everything. I've included a video walkthru that shows the site, the upsells, and the revenue proof. Buyer will get my spreadsheet with full sales and customer data.

Here's a video walkthru of the site and revenue proof:
http://screencast.com/t/cXlntnXK5Qk


Here's links to the two main pages:
http://www.siteflipacademy.com
http://www.siteflipacademy.com/homestudycourse

Then here is how the product funnel looks:

$19.95 front end --> $29.99 1 click upsell

$97 / $197 membership

$997 home study course

The home study course has barely been sold and I just worked out a deal with a popular joint venture broker to run a full launch on it for me in October. I'd be willing to help the new owner keep that in motion.

This site could easily pay for itself quickly with the right owner. All they need is one or two strong JV partners to sell the home study course and it could be already turning a profit for them.

Here are the numbers behind the site:
Revenue ........... approx. $48,000 (since Dec. 2007)
Profit .................approx. $35,000
Conversion .........2% SEO/PPC -- 8% JV
Refund rate ........4.2%

Here's a video walkthru of the site and revenue proof:
http://screencast.com/t/cXlntnXK5Qk


Here's what I'm willing to do for the new buyer:
If there is anything else they need please let me know, and I'm fully willing to stay active inside the membership site to answer questions. They will take over as owner but I'm willing to still be the face/character when you need me.

(free for six months - then something small to continue)


Also if you'd like I can keep it on my server since I have a dedicated server for it and it would keep things real simple for you. Basically just change the order buttons to go to their shopping cart instead of mine.

(I have to pay for the dedicated server anyways so I'm not worried about hosting it)

Please contact me for questions:

Justin Brooke
800-758-2651
siteflipacademy@gmail.com
Twitter.com/justinbrooke

P.S. We have multiple listings on the front page of Google for the term website flipping that bring in sales on autopilot everyday. (Also well ranked in MSN and Yahoo)

Revenue Details

Complete line of website flipping related information products. From $19.95 to $997.00

Traffic Details

Traffic comes from seo, subscribers, PPC, and affiliates.

Attachments 1 public (0 verified)

Questions 19 public, 1 deleted

  1. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Thu, 14 Aug 2008 21:20:23 GMT

    We're willing to show anything you want to see that doesn't harm our customers security or our businesses security. Please ask any questions you may have.

    Also in the walk through video I think we only mentioned how much revenue passed through our new merchant account and not from back when we had paypal. The number is just over $48,000 and we have a spreadsheet showing every order and customer.

  2. Avatar for Terracrest
    Posted by:
    Terracrest (+1)
    Date:
    Fri, 15 Aug 2008 01:53:01 GMT

    So you are flipping a flipping site? Has the market reached it's peak or something? Seems kind of comical.

    On a serious note, will you be signing a non-compete? You may have already mentioned this, but what is the recurring revenue from memberships currently?

  3. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Fri, 15 Aug 2008 02:52:14 GMT

    Hi Terracrest,

    It is a little funny to be flipping a site about flipping
    but there is no other reason for me selling other then I
    just suck at running things long term.

    That's why I'm a site flipper...

    To answer your questions about the current recurring memberships...

    We currently have about $5,000 in recurring revenue but remember
    thats not monthly thats quarterly and yearly. We moved to quarterly
    and annually payments after finding monthly payments to be too
    much of a customer support headache.

    Also once we moved to quarterly and yearly we weren't seeing cancelations
    (its almost at the rebill time now for the quarterly people). Plus with
    our retention rates (they were horrible) we now get more money per membership
    by getting the $97 upfront for the quarterly membership.

    If the new owner were to install a system that drip fed the content to the
    members they would have better retention rates. Currently new members get
    access to ALL the whole years worth of lessons right away.

    Yes, I will be willing to sign some form of a non-compete. I'm not looking
    to pull any tricks on the new owner - but I don't want to sign something that
    never lets me talk about website flipping again. So as long as the terms are
    right then yeah I'll sign a non-compete.

    For example in the book I am writing a chapter of it was planned to be about
    website flipping and promoting SiteFlipAcademy - but I wouldn't have a specific
    website flipping product.

    Good questions and thank you for asking...

    Go Bigger,
    Justin Brooke

  4. Avatar for moreclicks
    Posted by:
    moreclicks (+3)
    Date:
    Fri, 15 Aug 2008 06:43:35 GMT

    Justin. About once a month there seems to be a new flipping site arrive on sitepoint.. It makes me wonder if these things just drop away after the list marketing is all done and dusted. I guess I am just looking for what gives your site some longevity, a point of difference if you like? How exactly are you generating the traffic and how sustainable is it? Can you prove the cost base for this traffic? Revenue is easy on the net, profit is a different story.

    What is the next project your working on? I'm interested to know why you would give up 6k per month?

  5. Avatar for wiredup
    Posted by:
    wiredup (+2)
    Date:
    Fri, 15 Aug 2008 07:26:19 GMT

    Hi,

    Please expand on the non-compete. What is your new e-book about? How can we be sure your book is not competing with the site without any concrete details?

    Thanks.

  6. Avatar for nicholasp
    Posted by:
    nicholasp (+3)
    Date:
    Fri, 15 Aug 2008 07:59:35 GMT

    How much work per day is needed on the project?

  7. Avatar for nicholasp
    Posted by:
    nicholasp (+3)
    Date:
    Fri, 15 Aug 2008 08:24:22 GMT

    What is the % conversion from initial purchasers to membership? What is the % of conversions to the home study course? Is the home study course downloadable or is it in physical disk format. Do we get full rights to the home sudy course too?

  8. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Fri, 15 Aug 2008 09:13:01 GMT

    Ok wow lots of questions...
    ----------------------------------------------------------------------------
    @moreclicks - Most of the other flipping sites are small timers
    with just an ebook and no real product funnel. That's why I am
    able to watch them come and go.

    Point of difference: product funnel, membership site, home study course, and i'm way cooler! ;-)

    As for profit and traffic - we answer that in the listing. We have
    more seo rankings and more affiliates. Profit is about $35k after
    refunds and expenses.

    I'm not worried about the $6k because my next project involves a
    network of membership sites that will bring in $30k month within
    the first 3 months.
    ----------------------------------------------------------------------------

    @wiredup It's an offline book about the life of someone who makes
    their money from home using the internet. It'll teach some basics
    but mostly about the benefits of the lifestyle and how to get the
    lifestyle. I plan on talking about website flipping in one of the
    chapters and sending readers to join SiteFlipAcademy (as an affiliate).

    I'll sign a non-compete that says I can't put out a pure website
    flipping information product. But I don't want to not be able to
    talk about it at the events I speak at, in my book, or as part
    of my work from home coaching program.

    I would be the new owners best affiliate - not looking to try and
    play any games or do anything shady.
    -------------------------------------------------------------------------------

    @nicholasp you'll need at least 10 hours per week unless you know
    how to outsource the customer support. Like I said in the listing
    I don't mind staying active inside the site to help answer questions.

    Conversions in the funnel are 1 out of 4 usually buy the 1 click
    upsell and 1 out of 3 of those usually also buy the membership.

    However, we have affiliates that promote just the membership also
    and have several contacts that want to make the SiteflipAcademy
    membership an upsell to their ebook. I'll help the buyer set those up.

    The home study course is pretty new only about 3 weeks since creation
    so the conversion numbers aren't solid. We've seen 3% and 6% on the
    two times we did sell it so far though. It is a physical course and
    costs $24 per unit to create and ship ($973 profit per unit). Yes
    you get full rights to it. - Everything is yours when you buy.
    --------------------------------------------------------------------------------

  9. Avatar for nicholasp
    Posted by:
    nicholasp (+3)
    Date:
    Fri, 15 Aug 2008 09:55:05 GMT

    How many members does the site currently have? How many pay quarterly? How many pay annually?

  10. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Fri, 15 Aug 2008 10:29:43 GMT

    31 currently on quarterly and 5 on yearly = approx. $5,000 in recurring revenue

    The bulk of our money comes from first time sales since our retention rates are
    not the greatest. If the new buyer adds in a drip feeding content system or
    delivers the content via autoresponder - then retention will dramatically increase.

    As of right now they get all the content right away and there's no need to keep
    their subscriptions. A forum would help a lot also as there is no community element.

    Justin Brooke

  11. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Fri, 15 Aug 2008 10:33:47 GMT

    Oops forgot a question... we have 319 members in all

  12. Avatar for coolguyrob
    Posted by:
    coolguyrob (+8)
    Date:
    Fri, 15 Aug 2008 15:07:06 GMT

    Did you write all of the content (including the information products and membership site content), or did you outsource it?

    How is the production of the $997 product handled - do you stock inventory and mail it out yourself or is it dropshipped for you?

  13. Avatar for mikeyjudkins
    Posted by:
    mikeyjudkins (+5)
    Date:
    Fri, 15 Aug 2008 18:28:27 GMT

    Hi Justin,

    Im just curious, has running this business pretty been a full time job (i.e. do you do this "on the side" or is it your bread and butter)? Reason Im asking is that its obvious you've put a lot of effort and work into this. Im currently working 9-5, running a few small sites on the side and my only concern is the amount of time it would take to keep this site on par with what you've already established. The content looks to be of very high quality BTW, I watched the hour long intro video last night. Nice design as well.

    Mike

  14. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Fri, 15 Aug 2008 18:56:00 GMT

    @coolguyrob All the content was done by myself except for maybe 2-3 videos
    I took from youtube that showed something useful (like how to use Google website optimizer)

    The production and distribution of the home study course is all handled on near autopilot
    from the fulfillment house. If you buy I'll make sure to show you exactly how that all works.
    Basically every time you get an order they receive an email about it too and ship it off to
    the new owner. We have it arranged that we pay for 50 courses at a time which is just over
    the price of one home study course sale.

  15. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Fri, 15 Aug 2008 19:06:15 GMT

    @mikeyjudkins When we started the business it was a full time job. However,
    it is all pretty highly optimized now with systems in place for most things.
    You'll need about 10 hours a week to keep it going strong. It would be perfect
    for someone looking to quit there job and work from home.

    This site makes up about a little less then half my income so it's not like
    I'll be broke when I sell it. My next project is almost finished also and will
    put me above where I am now as the owner of SiteFlipAcademy.

    The 10 hours a week is mostly checking the traffic sources to make sure nothing
    is wrong and answering a couple emails per day. If you added on a little time to
    recruit more affiliates then profits would increase quite a bit. Example

    10 affiliates x 1 sale per day each = 10 x $19.95 = $199.95 x 365 = $72,981.75 more per year x 50% for the affiliates = $36,490.88 profit

    So basically every time you added 10 more affiliates making just one sale per day
    you would give yourself a $36,000 raise. And you could also pay someone else to
    handle that for you from overseas (cheap) and make it hands free.

    Lemme know if you're interested...

    Go Bigger,
    Justin Brooke

  16. Avatar for chrisb125
    Posted by:
    chrisb125 (+3)
    Date:
    Sat, 16 Aug 2008 21:11:47 GMT

    Justin does your website have a partnership with Sitepoint for the siteflippers challenge?

  17. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Sat, 16 Aug 2008 23:30:07 GMT

    Yes Chris,

    That event was co-sponsored by SiteFlipAcademy.com
    and Sitepoint.com. We planned on doing the event
    every year and the new owner will get that site as well

    Justin

  18. Avatar for MpyreDzirez
    Posted by:
    MpyreDzirez (+6)
    Date:
    Sun, 17 Aug 2008 04:06:57 GMT

    This website has been sold to a private buyer - thanks everyone for your questions,
    bids, and your time. I'll be back with more sites soon!

    Go Bigger,
    Justin Brooke

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