The Market Theme is a premium WordPress theme launched in late February 2008, aimed at transforming WordPress into an eCommerce platform. Over four months, it generated $8,654.50 in revenue, proving its success. The theme has undergone three redesigns and includes a product manager plugin and an AJAX shopping cart. The owner seeks to sell it, noting that its full potential has yet to be realized, and it requires minimal effort from a new owner to maintain profitability. The owner is selling to pursue new projects and needs a change from focusing solely on this theme.
Purchasers will receive full ownership rights to the theme, its variations, associated plugins, and domain. The package is valued at $3,000 to $4,000. A breakdown of sales: February ($100.25 for 3 days), March ($2,034.67), April ($3,065.93), May ($1,836.16), and June ($1,617.49). The theme offers standard licenses at $55 and developer licenses at $150, maintaining an average monthly revenue of approximately $2,000. Total licenses sold to date are 160.
Initial ads for the theme amounted to an investment exceeding $1,500, with significant success from a $900 ad on Smashingmagazine. Additional income could be generated by reintroducing an affiliate program, which was initially discontinued. The ongoing cost is a $5/month fee for a payment processing service. Overall, this business opportunity offers robust passive income potential for a buyer willing to leverage the established market and infrastructure.