The business is a well-established web design and development firm focused on small to medium-sized enterprises, offering additional services such as logo design, branding, SEO, and online marketing. Since acquiring this business in June 2015, the owner has enhanced the website, streamlined packages, and maintained a strong online presence, ranking highly for several keywords in Google searches. This has resulted in consistent traffic, generating approximately 15-20 leads monthly and yielding an average monthly revenue from $450 to $4,000 per project.
Despite this success, recent shifts in the owner’s career, specifically taking on a project management role in another industry, have led to a decrease in follow-up on leads, prompting the decision to sell the business to someone better positioned to manage it. The sale includes full ownership of the website, domain, social media profiles, access to an outsourced design team, and a historical database of approximately 700 leads.
The business employs a cost-effective outsourcing strategy for development work, yielding significant profit margins. Opportunities for growth include enhancing SEO, exploring paid marketing, and expanding service offerings. Current revenue is primarily derived from single-project sales, with the inclusion of value-added services. Despite a strong foundation and various growth opportunities, the owner's career change has led to the decision to sell the business. The sale promises a seamless transition and a possibility to expand the business’s reach significantly through the new owner's guidance.