This text outlines the sale of an established online business specializing in signed football (soccer) memorabilia. The business is renowned as a leading seller in Australia, with an equal split between domestic and international customers. Initially started in 2008 and evolving from eBay sales in 2004, it now boasts a well-optimized online store with a robust supplier network and employs several freelancers. The transition to a new website in 2015 resulted in a 22% increase in sales, surpassing $120k in the trailing twelve months, with over $64k in net profits. The target market is largely football fans aged 26-50, distributed across Australia, the USA, Canada, the UK, and the UAE.
The operational structure is minimal, with the current owner acting as the general manager. The business leverages multiple marketing channels including email, Google Shopping, Adwords, and social media, and employs a content marketing strategy to bolster organic traffic. Essential business processes include direct customer shipments, streamlined supplier relations, and strategic cost structures with substantial mark-up prices. Inventory is low and housed in Sydney, Australia.
Looking to sell the business, the owner offers extensive post-sale support including training and recorded screencasts. Growth opportunities identified include expanding into platforms like Amazon, eBay, and utilizing targeted advertising on social media. The owner is open to negotiating terms with potential buyers from any geographical location, provided they'll uphold the business's established reputation. The sale includes all intellectual property, customer data, and social media accounts.