KeywordXP is a desktop application designed for keyword research and analysis on platforms like Google AdWords Planner, Amazon, Bing, YouTube, and ASK. Developed using Adobe AIR, PHP, and Javascript, it serves as a stable tool requiring minimal maintenance aside from occasional feature updates. Since acquiring the product, enhancements have been made, and key sales channels have been established, including direct sales, affiliate promotions through JVZoo, and exposure through deal site promotions. The tool is widely used by thousands of business owners globally, with over 10,000 installations to date. Revenue is primarily generated through product sales ranging between $47 to $97.
Included in the sale are the domain, complete access to the tool's code and content, JVZoo listings, a subscriber base of 5,151 emails, a database containing 2.9 million rows of search data, and various licenses. The buyer also receives existing marketing materials and social media accounts. Suggestions for business growth include partnerships with SEO-focused e-books and webinars, tying up with digital marketing companies, and further leveraging deal sites for promotion. Day-to-day operations involve managing about 1-2 support tickets per day through Zendesk, with the assistance of an Adobe AIR/PHP developer as needed.
The current owners are looking to sell due to their focus on larger projects and hope to find a buyer who can effectively market and develop the product further. The seller assures a smooth transition and maintains a strong reputation from previous transactions. This opportunity is ideal for a skilled marketer to elevate the product's market presence.