The company provides a platform that assesses the valuation and profitability of internet startups, consolidating this data for investors and professionals to benchmark against industry standards and competitors. Startups utilize the service to calculate their business valuation, benchmark their performance, and connect with potential investors for funding and new revenue avenues. Investors and business professionals employ the platform to gauge the earnings potential of startups and explore new business and partnership opportunities. The service offers private XML data feeds integration for investors, allowing them to incorporate the data into existing systems. Revenue models and subscription plans are implemented, targeting both startups and investors. The company was launched in private beta in May 2008 and went public in September 2008, achieving recognition as a finalist in a notable startup competition. The founder has a background in business development and entrepreneurship. Operational costs are minimal, with hosting fees at $350 per year and a $0 marketing budget. A prospective sale of the business would necessitate upgrades to the administration tools and cover legal and development costs borne by the buyer. The subscription model for startups includes a free initial registration and a 30-day trial, after which a monthly fee applies. Investors must pay a subscription fee from the outset to access company-specific data, ensuring sensitive information is protected from competitors. A significant revenue avenue is the XML data feeds for databases and investor models, with subscription services priced at $4,000/month for XML feeds and $1,000/month for investor subscriptions. Traffic is acquired through free referrals and organic searches, with no expenditure on marketing.