C H A T A is an AI-powered SaaS designed to automatically manage Instagram DMs, responding with personalized messages tailored to user preferences. This service can adapt the user’s communication style, including emojis, to guide customers to pertinent links or information. The system, hosted online, is integrated with Instagram messaging and is Meta-approved. Users have flexibility to customize the AI's personality, input business information, and update FAQs and links. It features a dashboard for tracking conversation history and application usage, with billing handled through Stripe subscriptions. The framework is built with Flask, PostgreSQL, Redis, and OpenAI technologies. Users connect their Instagram professional accounts to C H A T A, configure the assistant’s response style, and provide access to manage incoming DMs. The software is operational on platforms like Render and Railway, and uses a popular suite for business email handling. Operating expenses start around €50 monthly plus variable costs related to OpenAI usage, with maintenance needing minimal time commitment. Currently, the product is pre-revenue with yet-to-start customer acquisition or sales strategies. The main growth potential lies in strategic customer acquisition. Buyers with expertise in creator marketing or social-media-related sectors can leverage the established Meta integration to facilitate operations. Growth strategies include outreach to creators, partnerships with agencies, product demonstrations, and expanded language options. The developer, currently studying aerospace engineering, created C H A T A independently but lacks time and motivation for further promotion and customer engagement. The sale includes the source code, domain, brand, website, social accounts, deployment setup, and support for the transition, subject to platform-specific policies and conditions.