An established travel-focused Instagram account, with approximately 160,000 organically grown followers, primarily targets individuals interested in Rome and Italy. Over the past 30 days, the account generated around 1.1 million views and added 2,600 new followers. The business yields an annual recurring revenue of approximately $1,300, thanks to automated monthly restaurant subscription services. Content posting is automated, and the business requires minimal operational input of about 1-2 hours weekly. It also offers additional benefits like potential complimentary hotel stays and hospitality collaborations across Rome and Italy.
The account's audience is globally diverse, predominantly female, and mainly aged between 25-54. Key audience countries include the United States, United Kingdom, Brazil, France, and Italy. The current revenue model leverages automatic subscriptions, offering restaurants exposure across Instagram posts and travel eBooks, demonstrating long-term partner retention potential. Despite being lightly monetized, there are growth opportunities through scaling existing models and new revenue streams like sponsored Reels or hotel partnerships.
Operating costs are lean with minimal overhead. A new owner would receive all business assets, including the Instagram page, existing partnerships, automated content systems, and outreach strategies. The seller, focusing on larger projects, offers the business to someone seeking either a passive income or to expand its monetization. Three months of post-sale support is included to facilitate a seamless transition for the buyer. The account's growth and monetization systems are already in place, providing a solid foundation for expansion.