Earthy is a UK-based direct-to-consumer wellness brand, distinguished by its unique topical magnesium chloride spray sourced from the Dead Sea, boasting superior bioavailability. Since its inception, it has attracted over 50,000 customers and secured positive reviews on platforms like Trustpilot for its efficacy in alleviating issues such as restless legs and anxiety. The business enjoys net profit margins averaging 27.8% over the past ten months, with gross margins of 83.5% for its 100ml spray and 93.9% for a 500ml refill, surpassing standard industry figures. Primarily operating through an e-commerce model via Shopify, Earthy functions without a physical presence, leveraging a single UK-based third-party logistics partner for manufacturing and fulfillment. Its growth has predominantly been fueled by organic content on Instagram, complemented by Meta paid ads. The brand's email marketing potential remains underutilized, providing a ripe opportunity for improvement by activating existing Klaviyo infrastructure. Earthy's customer demographic mainly consists of health-conscious women aged 25 to 55, both in the UK and increasingly in the US, indicating strong brand resonance. Despite a 4.51% repeat purchase rate achieved organically, there’s significant potential for revenue enhancement through improved retention strategies and email marketing. Financially, the business reported £960,000 in revenue with an average order value of £41.03. The founder's decision to sell arises from a desire to focus on content creation, while a new owner with expertise in performance marketing could drive further growth through structured acquisition and marketing strategies. The established supply chain, brand identity, and proven market fit present an attractive acquisition opportunity.