Elena Corsi, established on November 26, 2024, operates as a dropshipping store managed by Alessandro and Lorenzo. This business model eliminates the need for physical stock by shipping products directly from suppliers to customers. The primary advertising strategy employed is Meta advertising, utilizing platforms like Facebook Ads. The process involves a team structure where a product research operator identifies potential products, which are then listed by a product listing specialist. Each product undergoes testing through advertising campaigns orchestrated by the Ads Lounge. Performance metrics guide decisions to either scale successful products or discontinue underperformers. On average, the business tests four products daily and launches four collections weekly, each comprising 15 products.
The business thrives on impulse purchases, with most revenue generated from advertising campaigns. Financial results vary monthly, contingent upon the scalability of products and collections. Initially, the venture received a $10,000 investment in training and education, which equipped the founders with necessary skills and knowledge. Currently, plans are in place to evolve into a long-term brand with a focus on subscription models, customer retention, and increasing customer lifetime value. Consequently, the business is now up for sale.
The sale package includes a private supplier, the domain and Shopify store, customer data and email lists, standard operating procedures, a trained team, and post-sale support to aid in the business transition. In essence, the store is a turnkey dropshipping operation, optimized for testing and scaling, ready for a new owner.