The business comprises two anonymous, kink-friendly chat applications featuring engaging in-app games. These apps, monetized entirely through Google Play Billing, require minimal operational effort and have achieved over 200,000 installs, generating constant revenue without any advertising or marketing investment. The first app, with 96,000 installs over nine months, has around 13,300 monthly active users, $950 in monthly revenue, and $850 in profits. It boasts 70,000 registered accounts, mainly from India, the US, Russia, and Germany. The second app, established over five years, has 192,000 installs, 3,500 monthly active users, generates $150 monthly (with an equal profit since there are no operating costs), and 120,000 registered accounts focused in India, the US, and Italy. Combined, they amass 287,000 installs, 16,500 monthly active users, and $1,100 monthly revenue, yielding about $1,000 in profit.
These apps operate on a hybrid backend with full automation, requiring only about an hour a week in moderation. Growth prospects include introducing rewarded ads, iOS versions, a web/desktop portal, and brand partnerships. The sale package includes source code, Google Play Console transfer, signed APKs, and technical documentation. The apps support a wide range of Android devices, ensuring compatibility for a large user base. Through creating niche variants like "Masked Gay" or "Masked LGBTQ+", using the same engine, the business could potentially expand its reach. The current owner seeks to sell due to a lack of time, presenting a stable, profitable opportunity ripe for scaling.