The venture was established to explore a niche market focusing on pheromone perfumes, targeting primarily older women in the USA. It operates on a direct-to-consumer e-commerce model, relying heavily on its website and TikTok shop to drive sales. The founder, who is now selling the business to focus on other brands, believes a new owner could leverage the existing market demand and team to further enhance its performance. Operating EnhancedScents involves managing advertisements, refreshing creative content, and overseeing a team responsible for production and fulfillment in the USA. The business boasts a unique product line with a proprietary formula, favorable supplier relationships, and substantial stock managed through a third-party logistics center. A team of 15 helps maintain operations with minimal weekly involvement from the owner. Key growth opportunities for a new owner include expanding marketing strategies with micro-influencers and affiliates, diversifying the product line to include new scents and men's products, and implementing subscription models. Potential growth can also be fostered by exploring additional sales channels like Amazon, refining current ad strategies, and enhancing the online presence through additional social media efforts and influencer collaborations. Financially, the company has stable performance, storing between $100-300k of product stock. The primary customer base includes married women in the USA, and opportunity lies in exploring strategies to increase lifetime value. Future growth strategies proposed include scaling ad campaigns and expanding into new products and sales channels. The sale includes various assets such as web content, brand materials, and an extensive customer database.