The business is an integrated web application tailored for small pet breeders, allowing users to manage animal profiles, track performance, and share information. The platform is accessible via mobile and desktop, experiencing a significant growth rate of 34.4% year-over-year without any marketing expenses. The gross revenue for the year to date is approximately USD $37,000, with 562 new subscribers over the past year. Monthly recurring revenue (MRR) stands at $1,981, with a growth of $513. The sale includes a main website, web app, Facebook community, and essential business documents. An iOS and Android app is developed but not yet launched, which is expected to significantly boost user engagement.
The business generates income through multiple subscription plans and has over 1,200 paid subscribers. It has a solid foundation with a loyal customer base, presenting substantial growth potential and low overhead costs. Strengths include brand loyalty, excellent customer service, and a scalable model requiring minimal time commitment. New owners have opportunities to expand into new markets, enhance marketing efforts, and develop new features.
Day-to-day operations involve customer service and development tasks. Marketing relies on Facebook advertising and word-of-mouth. The business has various assets, including brand elements, custom technology, domain ownership, social media accounts, and e-commerce platforms. It boasts a Facebook following of 1K and offers post-sale support to ensure a smooth transition for the new owner.