10 Questions Buyers Ask When Acquiring an Online Business

If you’re the current owner of an online business looking to sell, you want to make sure you’re ready for the questions that buyers will ask you about your business, and have comprehensive answers ready to go.

With so many online businesses for sale and even more buyers looking to acquire an online business, it’s important that as a business owner, you can answer every question a potential buyer might have for you. 

The questions that buyers are going to ask will vary depending on the business model, but in the below guide we cover the top 10 questions buyers ask for four key business models: Content, SaaS, Ecommerce and Apps.

As a current owner with a business for sale, these are the questions you’ll need to know the answers to. 

Top 10 Questions for Content Sites for Sale

Are you a blogger?

These 10 questions are critical for you to know the answers to when selling your business:

  1. What is your blog’s niche and target audience?
  2. How long has your blog been in operation, and what is its monthly traffic volume?
  3. What is your blog’s revenue model (monetization methods), and what are its current revenue streams?
  4. Do you have any existing partnerships or sponsorships, and what is the value of those agreements?
  5. What is the size and engagement level of your email list and social media presence?
  6. Are there any legal issues related to your blog, such as copyright infringement or liability concerns?
  7. What is your content creation process, and how do you ensure the quality of your blog posts?
  8. What are the primary sources of traffic for your blog, and how do you optimize for search engines?
  9. How much time do you spend on the blog each week, and do you have any team members or freelancers who assist you?
  10. What is your vision for the blog’s future, and what potential growth opportunities do you see?

You can read more about how to sell a Blog here.

Top 10 Questions for SaaS Businesses for Sale

Are you a SaaS business owner?

These 10 questions are critical for you to know the answers to when selling you business:

  1. What is your SaaS product, and what specific problem does it solve for customers?
  2. How long has your SaaS been in operation, and what is its monthly recurring revenue (MRR)?
  3. What is your churn rate? What is your Lifetime Value (LTV)?
  4. What is your SaaS’s pricing model, and what are the current subscription plans available?
  5. Do you have any existing partnerships or integrations, and what is the value of those agreements?
  6. Are there any legal issues related to your SaaS, such as data privacy or intellectual property concerns?
  7. What is your product development process, and how do you prioritize feature updates?
  8. What are the primary channels for customer acquisition, and what is your customer acquisition cost (CAC)?
  9. How much time do you spend on the SaaS each week, and do you have any team members or contractors who assist you?
  10. What is your vision for the SaaS’s future, and what potential growth opportunities do you see?

You can read more about how to sell a SaaS business here.

Top 10 Questions for Ecommerce Businesses for Sale

Are you an Ecommerce business owner?

These 10 questions are critical for you to know the answers to when selling you business:

  1. What type of products does your ecommerce store sell, and what is your target audience?
  2. How long has your ecommerce store been in operation, and what is its monthly revenue?
  3. What channels do you use, i.e. direct-to-consumer, FBA, Walmart etc.?
  4. Do you have any existing partnerships or sponsorships, and what is the value of those agreements?
  5. What is the size and engagement level of your email list and social media following?
  6. Are there any legal issues related to your ecommerce store, such as product liability or compliance concerns?
  7. What is your product sourcing and fulfillment process, and how do you ensure the quality of your products?
  8. What are the primary channels for customer acquisition, and what is your customer acquisition cost (CAC)?
  9. How much time do you spend on the ecommerce store each week, and do you have any team members or contractors who assist you?
  10. What is your vision for the ecommerce store’s future, and what potential growth opportunities do you see?

You can read more about how to sell an Ecommerce business here

Top 10 Questions for App Businesses for Sale

Are you an iOS or Android store app owner?

These 10 questions are critical for you to know the answers to when selling you business:

  1. What type of app is it (e.g. game, productivity, social), and what is your target audience?
  2. How long has your app been in operation, and what is its daily active user (DAU) count?
  3. What is your app’s revenue model, and what are its current revenue streams (e.g. in-app purchases, ads, subscriptions)?
  4. Is your app exclusive to iOS or Android? If so, what are the limitations of launching your app across the other ecosystem.
  5. Do you have any existing partnerships or integrations, and what is the value of those agreements?
  6. Are there any legal issues related to your app, such as privacy or compliance concerns?
  7. What is your app development process, and how do you prioritize feature updates?
  8. What are the primary channels for customer acquisition, and what is your customer acquisition cost (CAC)?
  9. How much time do you spend on the app each week, and do you have any team members or contractors who assist you?
  10. What is your vision for the app’s future, and what potential growth opportunities do you see?

You can read more about how to sell an App here.

Summary

This is not a comprehensive list but it will ensure that buyers understand your business or asset and will ensure that buyers can make an informed decision on next steps.

Along with the business model specific questions, anyone with businesses for sale will need to be able to answer general questions no matter the business type, including:

  • Can I see your financial statements such as cash flow statements, tax returns and balance sheets?
  • How large is your customer base?
  • Where do you see growth potential for the business?
  • How much market share does the business have?
  • Why is the current owner selling the business? 

Want to read more about selling your online business? Check out Flippa’s guide to selling an online business.

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Tory Gregory manages Flippa's Content and Events, working with experts in their fields to share their insights, experience and knowledge with Flippa's community.

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