Online Business Trends and Data Insights: Monthly Update
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Search Intent
Flippa sees 1 million searches a month which gives us a great indication of buyer demand for online businesses.
In the past 30 days, we’ve seen notable shifts in the top keywords searched on Flippa:
- Travel dropped out of the top 5 keywords.
- App emerged as the 5th most searched keyword.
- Shopify held its position as the #1 keyword searched for in June.
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Trending Search Terms
- Adsense Approved: Continues to be a hot topic for revenue generation, with searches jumping up by 231% this month.
- Website Design: Showcasing the power of UX and UI, searches grew by an impressive 423%.
- Entrepreneur: Increased by 245%, making it the second biggest growth in searches for the month.
Top 6 Search Terms in the Last Month:
Profit & Revenue Multiples
As we head into July, we have the newly launched H1 data from 2025.
- Consistency: Profit multiples have remained steady compared to the second half of last year, with a slight increase in the average from 2.23x in H2 of 2023 to 2.36x in H1 of 2025.
- Apps Leading the Way: The biggest increase came from apps, which jumped to an average annual profit multiple of 3.39x.
Below you can see the annual profit multiples for all asset types valued over $25,000 from 2021 to 2023 in six month periods.
Buyer Liquidity
- Our buyer pool continues to grow, with a 10K increase in active buyers month-on-month, now totalling 353K active buyers. These buyers report a combined wallet of $65.5 billion.
Time to Sell
- For Businesses Over $1 Million: The median time to find your buyer is 28 days. Once found, the median time to sell is 65 days. Notably, one seller closed a $1 million+ deal in just 7 days, setting a record for the quickest sale in that price bracket.
Below you can see a breakdown of the average time it takes for businesses valued at $1,000,000 or more to match with a buyer.
Below you can see a breakdown of the average time it takes for a business valued at $1,000,000 or more to sell on Flippa.
Sell Your Online Business With Flippa
Access expert guidance and the technology you need to list, market and close your deal.
400,000+ Weekly Active Buyers
20+ Multi-language Brokers
Seamlessly Negotiate and Receive Offers
Integrated Legal, Insurance, Finance and Payments
Ray is the VP of Sales at Flippa and has a passion for helping buyers find their dream digital asset, and helping sellers find a successful pathway to exit. Ray is motivated to create a more intuitive way to buy and sell online businesses, with success in managing multi-million dollar deals.
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Sell Your Online Business With Flippa
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