From Ecommerce to Ebooks: A Dad’s Journey to Online Business Entrepreneurship

Before Chase discovered the world of digital entrepreneurship, he worked at a consulting firm for eight years.

Initially, there was a sense of hesitation as he didn’t quite have the confidence to completely extract his living expenses and invest in an online business. However, after much research and vetting of the industry, Chase found the courage to take a leap of faith to entrepreneurship.

Becoming a Business Owner

In 2017 Chase came across Flippa and bought his first Amazon FBA ecommerce business, making more money in four months than he ever did at his corporate job. He wasted no time jumping on the opportunity to place a ‘buy it now‘ bid to the seller who was considering other prospects.

“I’ve found it to be helpful to establish a relationship directly with the seller,” says Chase. “The number one thing is to have your financing in place. You have to be nimble enough to strike a deal. If you tease it out, someone will swoop in.”

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Related: How To Interact With Sellers

For Chase, there was an art to finding the right business to invest in: this could look like hitting 25 different roadblocks before finding something with merit. Out of those 25, one in 10 would have enough opportunity still left in the business to accelerate growth. If the business met this criteria, Chase would immediately jump to the opportunity and speak to buyers.

“I loved the idea of having product pages that were on Amazon,” says Chase. “That already existing search volume was taking place and all I had to do was come up with the creative art – that was the exciting part.”

“I’ve found it to be helpful to establish a relationship directly with the seller. The number one thing is to have your financing in place. You have to be nimble enough to strike a deal. If you tease it out, someone will swoop in.”

— Chase

Transitioning to Digital Products

Chase maintained his day time job as long as he could, using this income to buy a few businesses.

It wasn’t until he started working with an author who was in the process of releasing his second book that he recognized the similarities between book listings and physical products. 

“I told him, what you need is not to finish your second book, but to find a way to scale this so you can release 100 books,” says Chase. “As soon as I said those words,  it dawned on me that there’s where I need to be.”

So he jumped on Flippa and purchased wildheartsromance.com for $355,000, and kitchenbloggers.com, for $195,000.

“Fast forward now about a year, I ended up selling all of my products in a roll up,” says Chase. “That was an exciting time for me and I wanted to continue on in the online ecommerce space and I made one difference, and that was I wanted to sell digital products that didn’t require being in the warehouse.”

Running all three businesses and maintaining them wasn’t always easy. It took plenty of trial and error, deploying the right contractors, and gaining tangible skills. 

Today, Chase enjoys the passive nature of his portfolio as it allows him to spend more quality time with his kids. These days you can find him focused on maintaining his business, enjoying the fruits of financial flexibility, and keeping an eye out on businesses on Flippa that piques his interest.

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“The best part about Flippa is the newsletter, and it dials in pretty close to exactly what I’m looking for,” says Chase. “I love the newsletter. I love the auction and access to the seller — that’s really tough to beat when you stand it up against its competitors.”

“I love the auction and access to the seller — that’s really tough to beat when you stand it up against its competitors.”

— Chase

Next Steps

Inspired by this story? Read up on others who have successfully bought and sold their businesses here.

If you’re ready to sell, check out our First Time Seller’s Guide.

Like this buyer and seller, you too can master proper buyer and seller communications etiquette. We’ll show you how to do that here.

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