OWN YOUR FUTURE – LIVE 2020 took place live (from our homes) on July 9th 2020. The video included here was recorded at that event.


Noah Kagan was #30 at Facebook, #4 at Mint, and has since created four multi-million dollar businesses.

He founded AppSumo.com (daily deals for entrepreneurs) and has a YouTube channel for Entrepreneurs, Noah Kagan + weekly marketing newsletter

Check out the latest projects to help you, HaulDrop.com (Marketplace for physical products) and SendFox.com (Email Marketing for Content Creators)

Grow: How to get your first 1000 customers

Noah has a storied career in growth roles at Facebook and Mint.com but more importantly, he’s built products that matter to you and will help you to grow your business. As a widely recognized growth champion, this session will arm you with the tips you want and need to run fast!

Video Transcript

All right, and we’re back. Just enough time to refill my coffee. And as mentioned it’s been quite a day so far. Hopefully, you guys are enjoying yourselves. I do appreciate you sticking around for this marathon of information education inspiration other sort of showings. Next presenter, we’re definitely gonna do some Q&A, so use the buttons at the bottom of the Zoom panel to get those in and we will filter it through for you. I’m really, really excited for our next presenter. He’s a fellow Austonian here in Austin, Texas. According to his LinkedIn bio, he likes to make things and eat tacos. He considers his specialties to be happiness and the web, but don’t let him get away with that a humble description. He was actually the 30th employee at Facebook, the fourth employee at Mint. The founder of several of his own companies including AppSumo, and he’s got his popular blog “Okay Dork”, and when it comes to growing your business this is the person you want to talk to, so let’s put our silent virtual hands together as we introduced Noah Kagan. Round of applause, round of applause, going wild.

What’s up you two? What’s up, man, how you doing, Ben?

I’m fantastic, how are you, Noah?

I’m learning how to use computers. It is a gorgeous, I’m actually in San Francisco, California today. Oh, I can’t, can I?

So it’s not true that people are stalking their business driver.

I just drove man. I think that’s one of things about business is like what’s the problem you’re wanting to solve, and just thinking about how to be resourceful, so do you want me to feel, so the audience, I love participation., so I know there’s a lot of people I like kind of knowing more what audience is interested in. A lot of what I’ve been talking about in the past, so I have to fill up my Pad over here. You know lately, it’s me talking about starting businesses, but if a lot of people here are in business owners, operators we can talk about that. What is the audience for? Let’s pull the audience.

Well, so far we have one guy who used to see you at 24 Hour Fitness occasionally, so that’s important.

All right, Nathaniel Reed, Hari Gopal, first time buyer advice. All right, so let’s do a few other questions, so put the QA if you’re a participant, so as Ben said, Ben, by the way, were part of the the bald guy club, so I will join you in that experience.

You could to be proud, you’re gonna be proud.

Yeah, man. All right, first time buyers, is this working or am I in the right spot? I love, I also love Flippa and all the Australian accent, you know, my Austrian accent is off today guys, I won’t even try to do it. Right, first time buyers. All right, so a lot of it is on first time stuff. First time buyers, first time buyers, due diligence. So why don’t we do that, we have about what 30 minutes here, Ben?

Yep.

So what I wanna do first off by the way is that I’m gonna give away $500 of appsumo.com credit which I think is the second best site after Flippa. Okay, it’s first, Flippa was number two, but AppSumo I would say is the best place online to buy software at a great price to start or grow a business. So if you go to, okaydork.com/YouTube, subscribe to my YouTube channel, I’m gonna give away 500 bucks credit Live on air, we’ll do it at the end. Ben, remind me if I don’t do it, but–

Will do, will do.

we shall do. All right, so in terms of like starting businesses, you guys post your questions, I’m just gonna answer all your questions about starting businesses. So some of the things I would recommend in starting business I haven’t really bought a lot of them. The only thing I’ve ever bought and I know that’s what Flippa is about, I bought a thing called leoh.io. Don’t even go there, don’t even look at it, but it’s basically a Chrome extension, and I thought, like, “Oh, Chrome,” I think sometimes when you buy business, or you’re starting a business you think it’s gonna be easy, and it never is. And whenever it is easy, I’m like, “Okay, what’s the trick?” Like, what’s the catch? Like, it can’t be this easy, and so I bought it for $25,000, and I had haven’t done anything with it, and that’s business.

One of the things about business is that most ideas don't work. I've done 24 of them, and only one has finally made me a millionaire after 20 years. – Noah Kagan Click To Tweet

So that’s what we get to learn today. I think one of the things with business is that most these ideas don’t work. So I put out a YouTube video because I wanted to see how many business ideas have I tried in 20 years of being online. And so I did, I’ve done 24 of them, and only one has finally made me a millionaire after 20 years, and that’s working at Facebook, and working at Mint, and doing Facebook games, and doing consulting, and doing all these different things was finally AppSumo. So what I’m trying to tell you is that you’ve got to try a lot of ideas out and the other part of as you’re starting these businesses, it took AppSumo about 10 years for me to become a millionaire from it. So what I’m trying to do is discourage you and inspire you to find something you wanna work on for 10 years, and that you stick with it for a long period of time. Another thing especially as you guys are starting out, so yeah, hope you guys can all get the 500 bucks, is figure out what you’re fucking amazing at. Are we allowed to swear.

What I'm trying to do is discourage you and inspire you to find something you wanna work on for 10 years. That you stick with it for a long period of time. – Noah Kagan Click To Tweet

Sure.

Oh, pardon me

I don’t know it’s the internet.

I don’t know Blake here, Blake’s here the big boss man. So. Yeah, I mean, I think what you have to figure out is like what is something you’re excited to be working on? I think sometimes when we think we’re gonna buy a business and you just buy it, and you run it, and the part I was saying taking a step back, as well as, with superpowers, figure out what you’re great at, like if you’re a great writer, if you’re a great host maybe like Ben, if you’re a great marketer, if you’re great at being bold, whatever it is. What I’ve noticed for myself is that I felt really guilty or self conscious that my superpower is starting, I love starting, I love it and I love marketing. Like that’s like if I could spend my whole days doing that, amazing. And I think in business what we end up doing is feeling guilty and trying to like compensate for it. And so I’m trying to say like well if that’s actually what I’m phenomenal at let me go more into that zone and find people in these other areas that maybe you’re not yet strong at.

Yeah, it’s amazing. You know you love marketing, what do you look, what do you like best about marketing? What do you do with it?

I love reporting greatness. I love promoting greatness. I love finding something that’s phenomenal, and telling the world about it. And everyone has some ability, and some superpower or some skill, it’s just figuring out what that is, and that does take time.

I love reporting greatness. I love promoting greatness. I love finding something that's phenomenal, and telling the world about it. And everyone has some ability, and some superpower or some skill, it's just figuring out what that is, and… Click To Tweet

Yeah, for sure, I mean, sorry. I know some of the guys have questions that are similar, so I’m curious, you know, especially coming from these guys who are looking to start a business and–

Yeah.

the biggest step I think and you know, I do marketing is my thing as well. One of the biggest steps is like, getting customers, you know, how do you, how what steps have you taken that you know, that you can maybe recommend to these people who are like, “Hey man, I got this e-commerce site. “I’ve got whatever it is, “like I got a SaaS platform, I’ve got who knows what,” you know, how are you bringing these people into actually use your product?

Well, what’s been amazing, especially with AppSumo in my career, I’ve done like almost every vertical, I’ve done games, I’ve done e-commerce, I’ve done SaaS, I’ve done info product, I’ve done content making which is what I’m doing on YouTube. They’re all different challenges, I think what I would recommend, especially just starting out there’s two things I would do. Number one, do the coffee challenge, so the coffee challenge is next time you buy anything you ask for 10% off. Like yesterday, I went and got a frosé, and if you haven’t had a frosé they’re phenomenon, and when I got the frosé, he like poured it in the cup, and it was like right here and I was like, “Bro, you only poured like a little bit.” So I said, “Hey, can you fill up the rest of the cup?” He said, “No.” But it was actually fascinating is that that is what business is, and what I’ve, we have a course called monthlyonek.com, which is $7, and it’s exactly how I start businesses. And what was fascinating about that course is that people, and it’s not the strategy how to start a business like that’s actually pretty straightforward, we can, and we’ll talk about customers, but the thing that’s holding most people back that surprised me that I learned is fear.

So the coffee challenge is you just ask for 10% off, you get rejected, you’re alive, and you move forward. So that’s the first thing that I’ve seen really changed the game for people. So anyone who’s wanting to start a business I would recommend go out today with a mask, ask for discount next time you buy anything.

Second thing, I call it velocity to $1. I remember with AppSumo, 10 years ago when I got my first $7 sale that’s like the best. Now, I don’t look, right? But that first sale, you’re like, “Oh my god, I can’t believe someone I don’t know, “gave me money for something I like doing.” And so what I encourage everyone to do, especially people starting out is just to go get $1, just $1, and I call it the Dollar Challenge. And these are kind of fundamental things in business. And I think people are saying, “Well, what’s the strategy?” There’s no where of more secrets, a lot of the things that are holding people back is internal. And so I like doing things that kind of get you a little bit uncomfortable, get you a little bit of momentum on the journey, and so in terms of getting–

Right, so it takes you out the box?

Excuse me?

Take you outside the box to get you inside of the business.

If you've been doing what you're doing, you're probably gonna keep getting what you're getting. – Noah Kagan Click To Tweet

Yeah, I mean, if you’ve been doing what you’re doing, you’re probably gonna keep getting what you’re getting. And if it’s working, keep doing it which I think is one of our strengths lately at our business. But a lot of people, if you, you need to push a little bit more, I think what the the misconception is, “I’m gonna buy this Flippa thing. “It’s got profit, I just run it, I’m gonna be rich.” Sometimes you don’t know what happens in the kitchen, so especially when I’ve started businesses I really like doing everything in the beginning, like, I wanna do the support, I wanna do the development, I wanna do the marketing, I wanna do the sales, and then you start hiring people, and I think you have a better understanding of the business. So to get new customers, it really depends on all the different businesses, I think the thing that is literally there’s two ways that this is honestly blows my mind that people don’t do it.

There is more in your network than you realize. – Noah Kagan Click To Tweet

There is more in your network than you realize. And I’m like, have you gone to every single person on your LinkedIn literally every single person and gone one by one to see if they could be a customer, and people are like, “Yeah, I kinda did that,” I’m like, “You haven’t,” especially if you’re starting out, my point there and especially starting out just conceptually to think about it is look at what assets you already have access to. You don’t have to make it more complicated. And then the second thing is referrals, So all those people that you went through, you’re like, “Well, Noah, I’m British, “I don’t have any customers in my network.” Or like maybe you’re working on the wrong business, or you need to build a better network. And then if you don’t have any in your network just ask them for referrals. Hey, do you know, so the previous guy UpCounsel, do you know any startup that needs a lawyer? And you have to, you know, you can. you can talk about referrals and stuff. But anyway, the point being is look what you already have access to that’s easier. I think a lot of people start businesses way out of their wheelhouse, because they are afraid of failing. And it’s easier if it’s like, less like, “Oh, people will hear about it.” I would think to do the opposite, find something you’re super interested in, find problems you wanna solve and focus on those.

Yeah, a hundred percent. There’s a good question from the audience here from John. He says what worked at AppSumo that didn’t work in your other projects?

Oh, there’s things that have not, that’s a really interesting question. I would say content marketing didn’t work at AppSumo. It’s working now, but it didn’t work in the beginning, and why is because I wanted faster growth, and content marketing takes like a year. You can do a little faster, but basically, it’s like I wanted to grow faster, and so it was like advertising. So I think now we spend like 100,000 a month on ads, and that’s just that’s not including the people. What else has not worked in AppSumo? Things didn’t work that did work now, like affiliate marketing wasn’t working when I did it, and now it’s a seven figure channel for AppSumo.

Yeah.

We haven’t, oh you know what we suck at, press. Like, we don’t really get a lot of articles, people don’t tell, I mean, AppSumo is gigantic. No to me and our team and helping a lot of entrepreneurs out there, a lot of, we call them the underdogs. That’s where our Sumolings are, like the people that are gonna make it. Yeah, so those are kind of the two that come to mind. I think–

Yeah, interesting.

I think–

What kind of return are you getting on the 100,000 you’re spending on ads?

I think you have to be when you’re doing ad spend, what’s really most important is like how, what’s the ROI, and how long is it taking? And then I think what’s a miss sometimes is what’s the total cost? ‘Cause they’re like, “Oh, it’s this,” but it’s like, “Well, how much are you paying the person?” So I actually don’t know. I think the standard that we’re always trying to aim for, personally, I want same day ROI. But I would say if you can do 30 days money back like if you made your money back break even that’s promising. So when we did our ads very aggressively in the beginning I didn’t wanna make any money. I wanted to build the audience base, and then the whole goal is how do we sell them the second product? So generally, it’s like 30 days breakeven.

That’s a good place to be. There’s another question in here from Edward, just curious what your opinion might be on it, and it says, “What is there a type of business “that you suggest to be more stable?” He gives examples of game, stats, e-commerce, et cetera.

If you want stable go get a job. – Noah Kagan Click To Tweet

I mean, here’s the thing that’s crazy, when I left Intel, this is years ago, and when I left Intel to go to Facebook, my mom was like, “That’s crazy, “I can’t believe you’d do that.” And I think it’s I mean, you could argue, is it crazy to waste your life doing something you don’t like? That’s crazy. The funny thing in that whole situation was Intel laid off 10,000 people a few weeks later, so kind of interesting. I think in terms of stability, I don’t look at stability. What I think of is more recession proof. So like, “Ben, are you gonna need oxygen today?” Yeah. Are you gonna need oxygen tomorrow? Probably. And so I think what, you know, COVID did which was amazing is it showed what really matters in life, besides business, it showed what mattered. And I think you have to really think about how do you become more of a critical component to businesses or as a business? So let me give you some examples. So I did Payment that was my previous company before AppSumo, and there was a bunch of competitors, and it was just easy for them to like swap us out, and that sucked. And with AppSumo, I said, “Well, I wanna be something “that’s oxygen to businesses,” and what is oxygen to every single business? Customers. So I think you have to think a little bit more like that. What is critical and how do I become more critical, and move up the value chain? At the end of day I think a lot of it is customers. either you’re bringing people and more customers, or you’re saving them a significant amount of money, and time that they value. We built this thing called SinFox.com, it’s a MailChimp competitor, and we’re the cheapest, we are the cheapest, no one wants to switch. Because the money part didn’t matter, and so we’re experimenting how do we play a game we can win, so we’re moving more into a content creator. So if you’re a YouTuber like youtube.com/okaydork, go subscribe, I’m gonna give away 500 bucks AppSumo credit, there is, we can win that. And so I think if it’s not working, you have to figure how to move up the value chain, or I like to calling the totem pole, ’cause I think it’s kind of a cool visual. And then maybe find an audience that is excited about what you are doing, versus I think what people do way too often when they’re starting is like, “I’m gonna appeal to everyone.” And I’m like, “Well, the largest companies “in the world started niche.” Every single large company; Amazon, books, Facebook, Harvard, Google, academic research, Microsoft, DOS, right, like developer tools. And they did it one way, and everyone else is trying to do it a different way. So I’m like, “Hmm, maybe that’s why it’s not working.” So in certain stability I think there’s things that are like what is one way, another way, maybe ask yourself that is what will probably be around in 10 years? I’m like, “Is the internet give me around 10 years?” Yeah, so what can I do that will probably be around 10 years or be needed in 10 years.

Yeah, it makes a lot of sense. One of the greatest statements that I remember from Business School is just it’s a classic comment that any businesses either, any successful businesses is either a vitamin, or a pain reliever. So vitamins either just gonna add some value to your life, but you don’t necessarily need it, and a pain reliever is actually really lifting you up and making your day better, and those are the ones that really take off.

It’s, yeah, I was thinking about all birds, and shoes and socks. Like how many people are buying new socks, right? When times are good you’re like, “Yeah, I need new shoes and socks.” But when times are bad you’re like, “That could wait.” And it’s like, well, Shopify is interesting, because people are still gonna want to start businesses even more now than ever. So there is something there and I think a lot of my career I’ve been selling that, the tools. I’ve been selling the axes, and the shovels, and then, you know, with my YouTube, it’s like teaching them how to use it.

Right.

And I think that’ll always be around.

Yeah, it’s great stuff. There’s a question here from Luis or Louis which is interesting. He says he’s completely new, I suppose to entrepreneurship in general it sounds like–

Welcome, welcome.

And he’s saying, well, it’s kind of a double question. I think the second part is mostly to me as he says, “Where should I start with, “how much money in terms of dollars “should you start with? “I mean, what kind of experience do you have, “have you started things for 10 bucks, “have you started things that need investors, “how’s that work on your history?”

So look, I grew up in Silicon Valley two miles from Apple. I’m literally next door my one of my best friends at his house, Andrew Chen, you should follow him. He’s an investor at Andreessen Horowitz, they’d write $50 million checks to companies like Airbnb and Lyft. I, look, there’s, you’re in Austin wherever you are in the world there’s many ways to get to Austin. Is one better than the other? It depends on your preference. My preference is you don’t spend any money, you don’t spend any time, you find out what people really want, and what does that mean? I don’t spend any money to start businesses. I generally what I found to be successful is give yourself 48 hours, and aim for, so then what I do aim for three customers. Because one you can get your mom, three actually requires a little bit of struggle. And if it’s that hard to do in three, to do that in 48 hours, the weekend, I call it Million Dollar Weekend. It’s just gonna get harder. And the reality is, is that you need to find something that easy for yourself and that people are begging you for. Think of it like push versus pull. Like you want something people are like, “Oh my God, give me that.” Versus like, “Hey, let me please convince you,” which I think a lot of people spend way too much time trying to convince.

Hmm, interesting.

[Noah] So I would say, “Dude, you should be able “to do it by Sunday.”

It doesn’t take much, doesn’t take much, it takes–

No, I think it takes, it takes about a year. This is the part that’s not sexy, I would say from scratch it takes about a year. I would guarantee if you start something or you keep trying, if you commit in a year, you’ll have $1,000 month business as long as you commit for a year. I mean, AppSumo I built more or less than a weekend with a guy in Pakistan, and our first year like we did, I think a few hundred thousand. And then our second year we did 3 million. and then now we’re an eight figure business, and so we did find something that was like holy shit, this deal, plus software, plus like urgency works.

I would guarantee if you start something, you'll have $1,000 a month business as long as you commit for a year. – Noah Kagan Click To Tweet

Yeah, interesting. There’s a few more questions in here. Let me see through–

Yeah dude, bring the questions, by the way, I’ll stick around either on YouTube or here I’ll try to answer as many as I can.

People will figure it out somehow. Antoinette is asking how do you approach potential clients as a content creator?

[Noah] How do I approach potential clients?

I suppose she’s some content creator something maybe–

Oh, yeah, I’ll tell you exactly what to do. I’ll tell you exactly what to do. it’s not like that, I’ll tell you exactly what to do. Number one, compliment them. So right now get on Instagram, or e-mail, or whatever it is, and just compliment be like, “Hey, I love your stuff here is how it’s helped me,” that’s it, step one, okay? Step two, do the work. So what does that mean? Make it easy for them to say yes to you, so what does that look like? We’re hiring a video editor, so if you go to YouTube, you can see, the video you’re editing looks pretty, yeah I’m good. And so instead of like applying like, “Hey, I see you’re doing this,” send them the video. Make a video for them, make an article for them, make an Instagram for them, and the people I’ve hired recently have all done it that way. And I think it shows something about yourself. Are you gonna be wasting some time? Potentially, but you’ll probably improve your skills, and more likely than not you’re gonna stand out. ‘Cause what everyone else does is just like, “Hey, I see you’re doing this, can I have a job?” And so I think you wanna put it as a, you almost wanna make it a no brainer for them that the value is obvious, like, “Hey Noah, I see you’re doing a lot of YouTube. “Here is something I made for you “that should get your results, “or get the goal that you seem to want. “Let me know what you think.” And people do that and I would respond, and I think that’s a better way to stand out than just like e-mail our people.

Yeah Noah, that’s great stuff. I see that a lot. Here’s an interesting one, and I’m not sure what your opinion is. I think it starts from Patrick. I’ve been online CBD cream business. A lot of those these days.

Yeah, dude.

I’ve never had to advertise beyond discussing it on social but it’s growing consistently, excuse me. He’s curious, does it have more value when selling it, if he’s never actually had to advertise, what do you think?

So here’s what he’s actually asking. It’s funny, I guess I’ve been doing this business for a long time. Usually I got, you know, there’s all these people that are like, ” I never advertise, I never do this.” And I’m like, “All right, well, are you getting ‘what you want?” Right, and so I think what he, what he has had to asked to ask himself is like is he growing at the speed he really wants? And if he is then just keep doing what you’re doing. I think there’s a reason that Facebook is running TV ads, like face or whatever online YouTube ads. I generally think that there’s, you know, if your audience is 100% of a pie, there’s many different ways of approaching them. I think a lot of people advertise. The thing that’s great about advertising. It’s immediate, and you could scale the shit out of it. The bad is that when you stop paying the drug dealers, you have to get your fix. So I find that you try a lot of different marketing channels out, but I think we’re we’ve done exceptionally well in our company, and this I’d recommend for them and anyone is we’re insane about figuring out what really works, and then ten-xing that. So we’ve found ads work so now we have a team, I don’t know, five or six people on ads. We found out affiliate marketing works, there’s a team of six. We found out sales work, there’s a team of 10. We found out content marketing is working for us this year, so now there’s a team of nine, and e-mail marketing for us, team of five. So I think what most people do, they’re like, “Oh, yeah, I’m doing some content.” I’m like, “Well, how much content?” Like, “Oh, I read an article a week,” “Well, is it working yet?” “If we pay $100 for the article we make 500.” I’m like, “Well, what you’re doing 10 articles a day?” “Like, what do you mean 10?” I’m like, “Yeah, do 10?” Well, and so my point being is, I think what a lot of people do is they don’t go harder on what’s working, and then they continue doing the stuff that’s not working. Like so for instance, for me, like I’m doing a lot more content lately. And honestly, like Instagram and Twitter they don’t do shit. It doesn’t move the needles. Like if you actually go and look at my metrics on YouTube, it doesn’t drive any views. So why am I spending time there? Why am I spending money there? So I think it’s just being very intentional about what’s working and if it is working like ads, most people do it, I’d probably try it out.

Yeah, once you, once you know what is working, how are you making that decision that it’s time to spend on it to bring in talent to, you know, do whatever it takes to kind of multiply?

I mean, I would do it immediately. I mean, that’s the difference between–

So if you see something, if you see something taken up, you just say, “Let’s push it and see what happens.”

1,000% until it stops working. I think that’s the difference, you know, there was a lot of competitors when we launched and everybody that I always think about restaurants, how many restaurants, how many Mexican restaurants are there in Austin? There’s room, there’s competition. So there’s gonna be competitors, but I think the thing I like thinking about lately is am I an amateur, or am I a professional? And you have to decide which one you wanna be in a professional like you’re gonna compete against someone like me who’s been doing marketing online for 20 years. And we have a team of like people that are better than me at that now. And so I think you have to decide how hardcore you wanna be. And there’s no right or wrong, I think you just figure out what lifestyle you want, and the amount of work you want, and how you wanna spend your days, but I would think that most people have things working that they’re not doing as much of as they can.

Yeah, that makes sense. Well, speaking of being professional, I’m sure you get approached, I don’t know, maybe daily, maybe weekly, maybe 10 times a day for people that wanna buy AppSumo. What goes through your mind at that moment?

It’s so funny, we haven’t had as many offers as you think, so I will tell you, I’ll tell you, so we’re in the mid eight figures of revenue 20% ish or so profit margins like so it’s a pretty healthy business. I love it, I love what we do. Maybe about five years ago, StackSocial e-mailed me and said, Hey, oh, like, I wanna sell the business, and me and my partner weren’t getting along, which is inevitable and everything. It’s like any relationship you’re gonna have challenges, and the business was plateaued which is inevitable and every business, and they offered like, I think 2 million cash. And like I was pretty, I was pretty close to taking it, but we don’t generally get a lot of offers. And I think people think about exit plans like we do get asked internally, are we gonna sell? Are we gonna go public? I think what I would encourage everyone do is find a business you wanna work on for the rest of your life. I don’t, I mean, I think going public would be too much restrictions for me. And then selling would mean I have to have, then I have to go get a job and I love my job. So I think it’s more, I think what a lot of people, especially if you’re starting out expected it to take time, Know it’s gonna fail. I don’t know just work on it for a very, very long time.

Yeah, you know, it’s true. I mean, finding something you’re actually passionate about that you’re not just building up to get a paycheck is very important.

Totally, the one thing I was gonna say, especially starting out, people are like, “I wanna make a million dollars, “I want this, I have a million dollars.” Figure out actually how much you need. Think about that, think about work backwards. “Hey, I want a nice house in Austin.” All right, that’s, let’s say, 500,000. I wanna be able to retire at this age. All right, how much money actually is that, and it’s probably a lot less than people like want, than the people expect. And then all you have to do is get that amount, and ’cause like when I started AppSumo my only goal was to make $3,000 a month and go work in Thailand, that was my only goal. And that’s probably still my only goal, I’m gonna go to back to Thailand when I can.

I’m not sure that’ll be but hopefully soon.

Yeah, oh, this is a good one, so have I ever created my dream on 100 list, and follow through with it? Yes, so in marketing what I recommend for everyone is instead of like, “How do I do ads?” Which maybe you don’t know, and you have to start somewhere just write a list of your exact customers that you want make, and I called The Dream Hundred, and just go after them one by one. I think that one by one hand, I like this phrase, “Hand to hand combat marketing,” and you gotta do the one about, but I think people get so enamored with a blog post, or like a story that like, “Hey, you did ads and now you’re rich.” I still like lately what I’ve been doing on YouTube, which I find fascinating and I did it with AppSumo when I was working more day to day, I’m not day to day in the business. I talk to every single customer and now on you YouTube, we reply to every single comment, either I do it or someone on our team does. So it’s just kinda interesting to build that kind of relationship with your customers.

Yeah, I think that’s something that people often forget about so quickly. And you know, I come from consumer goods and in a place where customers mean everything, ’cause you’re literally seeing them face to face, and in the digital world we sometimes forget that they’re real people that are paying for your product.

Dude, I think one of the things that was crazy, especially if you’re doing CBD oil, or if you’re like, “Hey, I wanna start a business,” really just go help one person. What’s actually really fascinating for me, Ben, as I’m writing a book now, and if you e-mail book at okaydork.com, I can put you on the beta list for that book, But that then the book is about how to start businesses. What’s more fascinating about that blew my mind was I started thinking about who I needed help from in writing this book. And then, then I was like, “Well, who have I helped?” Not like I get this for you, you better give me. What I was thinking is like, “Oh, who have I really helped, that I can count on.’ And now it something to start really thinking about for yourself, like who have you actually helped? What are the results you’ve done for other people? And then maybe you’ll get the results you want for yourself.

Yeah, it make sense. Can you summarize that book real quickly?

The book is how to overcome fear and find success in your business journey. So it’s, I would say a modern take on four hour workweek meets, you know, subtle art of not giving a fuck.

I love it. Well, we only have a minute or two left, so if you want to push out that $500 AppSumo deal again.

Yeah, let’s push it out, so who should we, so here’s the thing I always like doing. What time are we over?

We only got about two minutes.

Damn it! Okay, in one minute here’s what I want you to do commenters, people, go leave a comment here about one thing you’re gonna do for yourself today, and you have to be subscribed to the YouTube channel, youtube.com/okaydork, but comment with one thing you’re gonna do. Are you gonna buy something on Flippa? Are you going to reach out to Ben? Are you going to post on social media? Are you gonna try to make a sale? Are you gonna start ads? Post one thing you’re gonna do for yourself today, especially you showed up here which is a great thing. Okay, this is great Anna Bernstein, oh, there it goes. Man, you guys are awesome. The name of, my book is not out yet, so I don’t know what we’re gonna call it you tell me, but you can e-mail [email protected], and I’ll put you on the beta list. Oh, this is great, man I love that you guys are gonna do, start Facebook ads, reach out to Ben, read your pre-release book if I send it to you. I’m quitting my job to start creating website. So Amy I’d look, here let me, let me, if you guys wanna hanging out, man, should I hang up? Maybe Ben will come back and do like a marathon session. I am not a risky entrepreneur, so I my day jobs have always been my investor. I worked at Facebook when I started doing like conferences and then at Mint I built games which got me there. And then I was consulting for a dating website called speeddate.com and that’s where I started AppSumo. I like my day job to be my investor and knowing that it’s gonna work and then I quit, or being pretty clear it’s gonna work gonna then I quit, but I wouldn’t do it the other way around.

It’s good advice, so quitting a job is not for everybody.

Dude there’s so, I’m so proud of all these people Sharon Yang, hell yeah. Ace Murray, dude Ace Murray dope name. The guy sounds like some tennis player. I’ll see out there mate, love 40. Sell an e-commerce store. I’ve actually tried to sell on Flippa, we tried to sell kingsumo.com. I would, I did say that recurring revenue people pay more for, that was interesting.

People very much like recurring revenue. It’s valued higher than anything else.

But their customers don’t like it, like name a subscription that you love. The only subscription anyone can ever say is Netflix.

Yeah, very true. Oh, we do have to wrap, would you, are you, how is this working are you picking someone now or.

Yeah, let’s pick someone here.

[Ben] Go for it you’re in charge.

Awesome.

Just scroll with your mouse and whatever it lands.

Dude, I’m gonna say Teo Riscuz.

All right.

So Teo Riscuz e-mail me [email protected], and I will hook you up with $500 in appsumo.com credit as well.

Awesome, Congrats Teo. Good job and thank you, thank you Noah. You can stay online in the back end, Noah, and sieve through these while they’re coming in.

Dude this is great. Yeah, I’ll answer some. I’ll stay till about one, so generally 30, I’ll answer questions on the chat.

Cool, fantastic. Well, I will say goodbye as we get on with Own Your Future. Thanks a lot, man.

Love you guys later. Thanks, man.

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.

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