Flippa’s Acquisition of BitsForDigits: A Milestone in Democratizing M&A in Europe

Capitalizing on the market opportunity in Europe, Flippa stakes claim to dominate small business M&A alongside the acceleration of the digital economy.

Melbourne, Australia / Berlin, Germany – December 19, 2023 – Flippa.com, the leading marketplace for buying and selling online businesses, announced its strategic acquisition of Berlin-based BitsForDigits.com, a premier European M&A platform. This acquisition marks a significant step in Flippa’s mission to democratize business exits and ownership globally.

Europe: A Thriving Market for Flippa’s Expansion

With over 50,000 new buyers and 238 startup exits in 2023, representing a 50% growth year-over-year, Flippa is rapidly expanding its footprint in Europe. The establishment of a new sales and brokerage office in Amsterdam, in conjunction with the BitsForDigits acquisition, demonstrates Flippa’s strong commitment to the European Union (EU) market.

The EU’s Digital Business Landscape: A Hub of Growth

The EU’s digital business sector is experiencing explosive growth. Amazon’s EU Impact report and Shopify’s growth data reflect this trend, especially in key markets like the UK, France, and Germany. Additionally, Europe is home to 19% of the world’s SaaS companies, indicating a burgeoning digital economy.

Flippa’s Core Mission: M&A for Everyone

“Flippa’s acquisition of BitsForDigits is a cornerstone in our vision to make M&A accessible to all,” said Blake Hutchison, CEO of Flippa. “We are reshaping the traditional, complex process of selling or acquiring a business into something transparent and accessible. This move is a game-changer, especially for small and medium-sized businesses in Europe.”

Flippa’s platform, equipped with over 20 valuation consultants and certified M&A advisors, is designed to empower business owners with efficient tools and resources. The platform’s features include embedded legal agreements, AI-driven buyer matching, and comprehensive data tools.

Why BitsForDigits.com? A Strategic Union

The acquisition brings complementary strengths to Flippa’s marketplace. “BitsForDigits focus on European startups is a perfect match for Flippa’s broad marketplace,” added Laurits Just, Co-Founder and CEO of BitsForDigits. “Together, we share a vision to make business transactions more accessible, enhancing our capabilities and offerings to our European customers and beyond.”

Looking Ahead: A New Era of Inclusive Business Transitions

This acquisition is a critical part of Flippa’s global growth strategy, reinforcing its position as the top marketplace for online business transactions. It represents a commitment to making business ownership and exits more inclusive and accessible, particularly for entrepreneurs who might have found traditional paths daunting.

“Flippa’s acquisition of BitsForDigits.com is more than just expanding our market reach,” concluded Hutchison. “It’s about supporting the entrepreneurial spirit and democratizing business ownership, signaling a shift towards a more inclusive and approachable world of exits and acquisitions.”

About Flippa:

Flippa is the leading global online marketplace for buying and selling online businesses, websites, and digital assets. The platform has over 1.9 million users and is the world’s most diverse trading marketplace with 67% of deals being cross-border across 193 countries. The platform combines advisory with industry differentiated technology including AI matching and a deal room for negotiation and legal documentation. 

About BitsForDigits:

BitsForDigits.com is a Berlin-based M&A platform specializing in facilitating acquisitions for European startups and online SMBs with more than $100,000 in annual recurring revenue. 

Media Contact for Flippa:

Tory Gregory
Flippa
[email protected]