This is a very exciting opportunity for anyone looking to enter the eCommerce space. Focussed on smart watches, this business has quickly developed an online following in the UK and is ready to expand globally.
The best part? The two entrepreneurs who developed the brand are willing to lend 12 months worth of support to be sure you succeed.
Tell us a little about yourself. What’s your background? How did you start with this company?
Jack and Will have been working within the realm of online business for a touch over 3 years at this point, having built several websites on their own, only recently teaming up in the past year, realizing that two heads are often better than one.
They started this business in the same way that many of the great brands come to be – Jack was searching for an affordable smart watch and couldn’t find many options. He saw that there was a gap in the industry and chose to work with a vendor who he was already associated with and see how he could break the mold, bringing great looking, high functioning smart watches to a world of first time buyers who couldn’t afford the name brands that cost upwards of $400 – $500.
Where is the product made? Where is it shipping from? What sort of lead times are expected? How do you handle returns?
Jack has a great relationship with a supplier in China who has worked with him on previous products. Sourcing this product was relatively simple and due to his strong relationship (not just using a plug & play drop-shipping service) they were able to get a solid supply of fashionable smart watches that can be delivered within 8-12 days all the way from China.
Logistically, everything is automated and they have a team of virtual assistants who are able to help with any customer service concerns.
What sort of marketing are you running?
We have a lot of experience with both Facebook and Snapchat, so we primarily use those platforms, though we are also working with Google search.
Testing creative has been critical for capturing cold audiences, generating sales and it has been improving day after day.
Incredible that you’re willing to offer a year of support to the new owner. What skills do you think are most necessary for the new person to come in with and what can they learn on the job?
While you’ll of course need your own developer, Will plans to be available for tech advice whenever needed. He’s always a Whatsapp message away from lending a hand when it comes to making changes to the back end of the site. He’s happy to run you or your developer through anything necessary to help keep the site working at its best.
If its a concern of advertising and bringing in new customers, they are happy to continue helping out the new owner with the theories and ad protocols that have helped them quickly grow to this point and hopefully continue to grow in the future, particularly when moving into new markets and essentially starting from ground zero.
Can you list a few opportunities for a potential new owner to continue growing the business for the coming year?
Primarily, it’s a matter of nurturing what has already been built. The product is great, the website is beautiful, and the market is growing.
Continuing to perfect the advertising for conversion, launching in new markets, and taking advantage of Q4 growth would be ideal.