Editor’s Note

This listing was originally listed and subsequently sold in June of 2020. The new owner had an unexpected career change, forcing him to sell his new business almost immediately. The below blog post is from the original listing, with a short addendum below from the new seller.

Update From The New Seller

I’m only selling because of career changes and my personal life. I can’t give the store the attention it needs. It doesn’t require more than a few hours each week after setup, but I need to get back to my full-time job. I bought from the previous owner weeks ago and got the back to work invitation from my boss 2 days after. We launched a test campaign together and the result is in line with our expectations. We can definitely scale up the campaign and reach spring performance. The next step could be a new campaign, or private labeling, and adding new related blockbuster products. We have done good preparation on all these areas and they are to transferred to the new owner. 

Oral Perfect

OralPerfect is a drop-shipping based eCommerce business that resides within the dental/oral care niche. Featuring tooth cleansers and whitening pens, the site has generated nearly $30,000 in profit in just 6 months of business and sees no signs of slowing down anytime soon.

What sort of products does this business sell? How many are there? Do you have a few products that make up the majority of sales or is it evenly spread across them all?

The store is a highly branded niche store in which there are just four products so far. I have a main product along with an upsell product which makes up the majority of the sales.

The business hasn’t been around for very long and you’ve found almost immediate success. How have you marketed the product and where are your customers originating from?

Since the product has broad appeal to both genders, it is fairly easy to advertise across a broad spectrum. The product solves a problem (bad breath, tooth stains, tartar that is caused by smoking, drinking coffee or chemical build ups)  and has a “wow” factor that helps it sell quite well through captivating ad creative.

The marketing angle that I have used for the product is offering an easy solution to help everyone smile confidently, get fresh and minty breath and improve their outer appearance as well. 

This is a young business, why are you selling now?

I created a new Facebook ad account at the start of April to run and scale another 4 stores as I think it is a good idea to have a backup account since I have multiple stores hitting 6 figures. 

I was running my Oralperfect ad account at my main personal Facebook account which was disabled on 21st April as they say I violated the multiple Facebook account policies which I didn’t know existed. Therefore, the ads stopped running and I stopped advertising for the store. Luckily, I had started running ads for my main stores on my new personal Facebook account 3 weeks before my main Facebook account got disabled.

Around May, I created a new ad account for OralPerfect but my daily ad spend limit is capped at $50 per day which I was unable to scale at all since the business account is new. I was not able to get Facebook to increase my daily ad spend limit as well since there isn’t a way for me to reach Facebook. With my previous personal Facebook account I had direct access to chat with Facebook while I didn’t have the option with my new Facebook account. Back then, I didn’t have any issue running at a more than $3000 budget per day for all my ad accounts.

Since I am not interested in scaling a store slowly, it does not make sense for me to spend time on this site anymore. I’d rather focus on scaling and managing my main stores that have already had the daily spend limit increased to $2000 per day. Therefore, I decided to just sell the business to someone else who has an aged Facebook account so they can scale the product easily and make profit from the start. I will guide the future owner on how to start the ads profitably as well.

What does someone need to do to continue operating the business in its current form?

I will provide one week of Facebook marketing support to the future owner on how to set up the ads and also scale the ads. All the brand assets will be transferred to the new owner as well. It is fairly easy to keep operating the business in its current state by just running Facebook ads at a budget that fits the new owner. I will also pass on all my templates which I used to appeal to facebook that I have customized and written.

With the evergreen niche the store is in, it is fairly easy to market and scale with Facebook ads. 

If you want to get to the next level, try influencer marketing using YouTube influencers and Instagram influencers to promote the product. There are tons of beauty and makeup influencers on both platforms which can increase the brand awareness while bringing tons of traffic to the store without a major spend.

Packaging and instruction manual design mockup are also ready for private labelling. Therefore, the future owner can choose to private label the business and promote it through influencers and scale the business from there.  

Affiliate marketing should also be set up to recruit brand ambassadors for the store. Private label the product with custom packaging and increase the price of the product. Branding is one of the best ways to bring this store to a new height. 

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.