Tell us a little about yourself. What’s your background? How did you start the business?
I started this business 2 years ago as a medical student as a way to help pay off my loans. I created a beautiful website with fabulous products and happy customers, but I realized I don’t have the time or experience to market it properly. I am now starting my medical residency and will have even less time.
As an e-Commerce business, where are your products made?
All products are print on demand and made in Florida
How have you marketed the product and where are your customers originating from?
95% from Facebook ads, 5% from organic TikTok. customers are primarily in the USA, 10% in Canada
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
I operate the website, I estimate approximately 10-15 hours per week to operate and market successfully. All orders are automatically fulfilled and shipped, though it is helpful to double-check that the customers have uploaded their personalized aspects correctly, it will ship without you doing so. I also utilize a graphic designer for the website, ads, and new product design at a rate of 15/hr.
What does someone need to do to continue operating the business in its current form?
Capitalize and properly market 2 winning products, and test new products
Can you list a few opportunities for a potential new owner to continue growing the business?
the POD company that provides the jewelry constantly comes out with new products, recently started selling watches which I am happy to help the new owner add to the store. The store specifically sells jewelry gifts with sentimental message cards (not to be bought for one’s self) and there are many large gifting occasions throughout the year (Mother’s Day, V-Day, Christmas, Anniversary, Birthdays, etc). and there are endless message cards designs to create and add to each piece of jewelry to capitalize on each occasion. There is also the opportunity to expand onto Etsy, the POD company will have a free integration coming out soon.
What has been the evolution of this asset since its launch?
This store started as a cat-themed accessory drop-shipping store, but once I found this amazing POD company with high-quality jewelry that ships from the USA, I decided to shift into the gift niche.
How does this business make money? What are the current revenue streams?
The sale of jewelry gifts.
What marketing channels are most profitable for the business?
Facebook ads and TikTok organic
How does the business currently acquire customers and what is your breakdown for marketing costs?
Primarily Facebook ads (varies…) and organic TikTok views. Repeat customers are marketed to via klaviyo email ($30/month) and SMS text (.05-.10/text)
How big is your current team? How many people does it take to run this business?
Myself and a freelance graphic designer
What’s the reason for selling your business on Flippa?
I don’t have time to continue to grow it and market it properly.