Featured Listing: eCommerce business in the French-speaking beard industry.

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I’m from Rosult in France. After receiving my master’s degree in human resources and two university licenses in accounting and personnel management (including 3 years of work experience in large French companies), I wanted to try E-commerce to make extra income and become financially independent.
Having zero experience, in the beginning, I taught myself many marketing and eCommerce skills – For 2 years I travel a lot and now, I had two successful online businesses making a healthy profit. My second online business is within another niche and it has a bigger income than the one sold here.

As an eCommerce business, where are your products made?

My products are made in a different factory in china that I send to my warehouse in Shenzen.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

CAC: 23.7$

How have you marketed the product and where are your customers originating from?

Marketed with that traffic source :

Top 1 Social (Facebook, Instagram) 44%
Top 2 Paid search on google 36%
Top 3 Direct 15%
Top 4 Organic search 4%
Top 5 Other 1%

The top countries visiting the site are mainly from France (83%), with additional traffic from Belgium (9%), Switzerland (4%), and Other (4%).

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, 15 hours per week, no one, the order tracking by email-the shipment of orders-the spending of advertising budgets on Google and Facebook/Instagram.

What does someone need to do to continue operating the business in its current form?

To maintain the website, the owner needs to:

– Check-in with the supplier via WhatsApp
– Manage Google and Facebook ads
– Post advertisements and images to social media profiles
– Manage all apps
– Follow up on upsells
– After-sales services by communicating to customers or outsourcing work to VA
– Make payments to suppliers and influencer
– Answer questions and comments on social media
– Check that the daily orders are sent by the warehouse agent then place a few orders on -aliexpress ( 98% of orders are in stock) and order the products out of stock to the warehouse.

I will assist you with those missions for a period of 3-4 months after the sale.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

– Optimize Google ads and Facebook ads to target a global audience.
– Create new video and photo content.
– Run Facebook and Google ads in English-speaking countries.
– Introduce the website in Norwegian, Denmark, and Germany – since citizens love the niche.
– Sell new products and customize/brand them like the other three.
– Run ads on Pinterest, TikTok, Snapchat and the new uncontested marketplace.
– Possibility to make money with more and more other products for men’s beauty, it became fashionable, that’s what the owner did with a product on September 2021.
– Optimize SEO on google.

What has been the evolution of this asset since its launch?

The branding, the fastness of the shipping, process automation, customer data, perpetuation of benefits.

How does this business make money? What are the current revenue streams?

By obtaining a margin on the sale of beard products made through e-commerce purchases made through advertising on Facebook/Instagram and Google.

What marketing channels are most profitable for the business?

Facebook/Instagram

How does the business currently acquire customers and what is your breakdown for marketing costs?

Thanks to the exposure of ads on social networks and the internet, 60% on Facebook/Instagram and 40% on google.

How big is your current team? How many people does it take to run this business?

I am alone but I subcontract the shipping of the orders and the management of the stock and I subcontract the after-sales service when it is too important.

What’s the reason for selling your business on Flippa?

I want to sell this business because I want to focus on my other online business. Splitting time between both businesses has resulted in one being neglected. I want LordClayton.com to continue thriving and reaching its full potential by ultimately launching in an English country – therefore, I want to sell it.