This listing is exciting and has an incredible potential for future growth. Based in the world of credentialing for healthcare professionals to be able to offer services for insurance providers, it’s essentially a business that helps others start a business themselves. The course offers tools and training for those looking for a new career and the potential for profit is unbelievable.
Tell us a little about yourself. What’s your background and how did you come to start this business?
My background is in coaching and marketing. I run a coaching program where I help other female coaches get clients and grow their businesses online. For this project, I partnered with a friend with a background of more than 20 years in healthcare. She liked the idea of having a high ticket program in this unique healthcare niche, but had no idea how to actually do it. We combined our background and skill sets to create something truly unique and valuable.
How is the course program made? Is everything that a new owner would need already in place or will they need to continue creating more content?
The course consists of 2 parts and contains more than 50 modules. The first part is the credentialing training, which takes the student step by step through the entire process of credentialing in real-time. It is not designed to be theoretic, but practical. It’s also accompanied by a workbook so they can test their knowledge and reference back later.
The second part is marketing. The marketing portion covers basics with regards to Facebook Ads, Outsourcing, Google Ads, etc, to give the student a basic understanding of how to market a business. There is also a pre-training mindset module designed to get students in the right brain space for success. I don’t think the new owner needs to add any more content.
This is owner-operated, how much time would you anticipate that it takes to run the business, who else is needed on the team, and what, if anything, is automated?
The first thing to understand is that this can be run in 1 of 2 ways according to the buyers desire. The first way is a course, and the second is a high ticket coaching program, which is the angle we were taking.
After traffic, much of the business is automated. If run as a course, the only portion that needs to be hands-on is customer support. We’d recommend pricing a course somewhere between $1500-$2000.
As a high ticket coaching program, it should be priced at $5,000. In this case, a sales closer (if desired) and a credentialing specialist (to conduct weekly coaching sessions) would need to be added. Of course, customer support would still be needed. This is the way we intended to run it, and of course whichever means the ultimate buyer prefers, we’ll support them and help them in that direction.
What does someone need to do to continue operating the business in its current form? What sort of knowledge and background would they need to compete in this industry?
Really just a knowledge of marketing, which is the lifeblood of any business. I don’t recommend anyone buy this if they don’t plan to invest time and money into attracting students. The way things are set up, a background in healthcare is not really necessary, but someone with one could absolutely be brought on a few times a week, and this is something we’ll help the new owner be able to do, if desired.
Can you list a few opportunities for a potential new owner to continue growing the business?
The most obvious would be more courses around healthcare. We created another around Medical Billing, which we thought was a nice accompaniment. Something that would really compliment this beautifully is lead generation services. To give them the tools to start a business, and then bring fresh leads into it would be an awesome idea.