Catworld is a 1 year old blog that is on a steady up trend. Ranking for exceptional keywords like “what kind of cat do I have” or “what breed is my cat” they are seeing traffic rise dramatically now that it has had a bit of time to age and gain traction. Over the past 6 months, they are averaging over $400/month in net profit and there is no reason to see that slowing down.

Tell us a little about yourself. What’s your background?

I own a digital marketing agency, mainly focusing on SEO. I went off on my own about a year ago after working at 2 prior digital marketing agencies. 

I built this site from scratch about a year and a half ago. I used to do my own outreach, but it took too much of my time and I really didn’t enjoy it, so I started purchasing links from reputable vendors.

I dumped over $16k into the site between content and links, and the traffic can easily be doubled by focusing on 2-3 pages that have high volume terms at the bottom of page 1 and top of page 2 of Google search results.

I got it to the point in which it’s starting to make decent money, but I just don’t feel like putting even more money into it.

Have you marketed this site at all or is it 100% SEO driven?

It is 100% SEO driven.

How is content currently being created for the site? Is that you or is it being outsourced?

I stopped creating content about 6 months ago, but I was outsourcing it.

A huge opportunity for the new owner would be to continue adding content to the site, or appending blog posts that are already ranking well to increase their conversion rates.

How much time does it take to run the business, who else is needed on the team, and what is automated?

As much as you want to spend on it. I haven’t touched the site in months. If I were to continue, I would just buy links and content. You can also build your own links and write your own content.

Can you list a few opportunities for a potential new owner to continue growing the business?

1) There are some Amazon affiliate links. Switch those out to higher paying affiliate programs and you will have already made the site more profitable.

2) CRO (conversion rate optimization) – This site has more than enough traffic to use heatmapping software and drive more revenue that way. 

3) As mentioned before, there a good amount of terms at the bottom of page 1, top of page 2 of Google that can easily double the site’s traffic if fine tuned.

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.