Incredible opportunity to acquire an eCommerce business with a top quality product. These artistic, well reviewed, durable yoga mats are ideal for digital marketing and influencer tactics, plus the deal comes with their inventory of 850 mats! You can be up and running tomorrow.

Watch the video below to learn a bit more about the owner and his business.

Tell us a little about yourself. What’s your background?

I was raised in Eastern Europe during the post-Soviet recovery era. I’ve seen people in great poverty, and I learned from those who had an enormous passion for building businesses. When I came to the US in my college years, I knew I wanted to build my own. I started Artletica when I saw a gap in the yoga market by launching a successful Kickstarter campaign.

How and where is the product made? What are the order minimums? Are you storing inventory and managing fulfillment or is this run through a 3PL?

Artletica Yoga Mats are made in Taiwan with a unique technology that allows printing on natural rubber and maintaining a great grip. This combination is unusual because beautiful designs are usually made with microfiber which is not a great material for yoga mat surface as it gets slippery. Unlike Artletica mats which have a fantastic grip.
I currently hold approximately 850 units in various colors (proportionate to popularity), those are fulfilled out of a 3PL in New Jersey.

How have you marketed the product and where were you seeing the best success when you were focused on this business?

I have played around with Facebook ads, and some email marketing. I have done influencers marketing as well. I don’t think I had the experience to choose and execute these methods correctly, but I have certainly seen some movement and overwhelmingly positive feedback.

To be perfectly honest, I am not enormously skilled in digital marketing, which is why I see this as a major opportunity for a new owner to take the wheels.

How much time does it take to run the business at capacity, who else is needed on the team, and what, if anything, is automated?

Currently I spend virtually no time on Artletica, which is why I am looking to sell. I had other opportunities that presented themselves and I kept pushing things off with this business. As much as it is breaking my heart, at this point I know I won’t have the time to dive back in.

Can you list a few opportunities for a potential new owner to continue growing the business?

Artletica customers love the high-quality eco-friendly yoga mats, the brand, and the story behind it. Though I did not have an opportunity to push this business further, I built out all the crucial components and saw many promising signs. I think a new owner who “knows what he/she is doing” would absolutely crush it by utilizing the assets that have been accumulated.

Benjamin Weiss

Benjamin Weiss

Benjamin Weiss is a marketing all-star at Flippa. He has well over a decade of experience running multifaceted marketing programs within the CPG industry and knows just what it takes to drive a business from vision to reality. You will often find him enjoying a cold beer on a hot day in Austin, TX, or you can always find him on LinkedIn.