Featured Listing: 3-Year-Old eCommerce Business in the Design and Style Industry
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About the business
Tell us a little about yourself. What’s your background? How did you start the business?
Business Management graduate and serial entrepreneur living and doing business in the USA. Launched Coats & Scrubs with my wife to provide professionals with a more stylish and comfortable uniform.
As an eCommerce business, where are your products made?
In Brazil.
What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
CLV: $219. CAC: $48. AOV: $154
How have you marketed the product and where are your customers originating from?
Mostly Instagram and Google.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
It can perfectly be owner-operated. We have an employee who can continue working in the business if needed. She gets $2,000/month.
What does someone need to do to continue operating the business in its current form?
Just a place to store and ship products. This can be done through a third-party fulfilment centre.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
Marketplaces, wholesale deals, hospitals, beauty franchises, and influencers
What has been the evolution of this asset since its launch?
We started from 0 3 years ago. Great growth and product-market fit
How does this business make money? What are the current revenue streams?
Sale of products only.
What marketing channels are most profitable for the business?
Online store (Shopify).
How does the business currently acquire customers and what is your breakdown for marketing costs?
Social Media and SEM: average $5,000/month.
How big is your current team? How many people does it take to run this business?
1 person.
What’s the reason for selling your business on Flippa?
Our family is looking to spend more time together. We have two young boys and we are focusing on quality family time.
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