Back in 2017 John Chen acquired Blush & Bar. Then, it was a very small Ecommerce site earning around $1,000 a month and John Chen paid $7,500 to acquire it. Fast forward to September 2019 and Blush & Bar has again been acquired on Flippa…only this time, John was the seller and the value of the business has skyrocketed from $7,500 to $550,000.
With over 1,100 views Blush & Bar struck a chord with savvy buyers. In the 2.5 years since it was first sold, the brand had flourished with appearances on The Wendy Williams show and The Real, not to mention the 23,000 customers enjoying the affordable luxury designs.
What Did the Buyer Like?
Blush & Bar reported annual revenues of $1.3m, a net profit of just over $250,000 and an AOV of $97 (higher than many Ecommerce businesses). The business had strong gross profit margins, and the buyer identified that there were significant efficiencies to be gained in sourcing and marketing spend. The buyer had significant Ecommerce and marketing expertise which they knew complimented the business, ultimately acquiring Blush & Bar for $550,000.
Why Sell on Flippa?
It’s impossible to match Flippa for demand generation. With more buyers than anywhere else and with a global reach, we have a buyer for any business.
And, what’s next for John? Well, he went on to purchase another business. You can watch John’s full Flippa story here.
Start selling with Flippa here: https://www.flippa.com/sell
