Top 500 Most Popular Site in the World With 92% Profit Margin Sold on Flippa for $5.2MM

Adsense site sold on Flippa

You know you’ve bought a fantastic website if it makes it to MOZ’s list of most popular 500 websites on the internet. AllAboutCookies.org did just that, and it’s as good as it gets. 

Here’s why this is meaningful: Moz.com lists the top 500 most popular sites in the world based on Domain Authority, a link-based metric that models how Google ranks websites. Each site is listed by the number of other websites that link to them, along with a Domain Authority Score

By the time of sale on Flippa’s marketplace, the website was ranked 393. 

According to the Domain Names – Global Market Trajectory and Analytics report added to Research and Markets, the global market for Domain Names estimated at 379.2 million domain names registered in the year 2020 is projected to reach a revised size of 557.7 Million Domain Names Registered by 2026, growing at a CAGR of 6.7% over the analysis period.

It’s no wonder that we’ve seen successful sales such as AllAboutCookies on our platform. 

It’s incredible to think that out of 600,000 monthly searches AdSense sites are still #1 on Flippa, searched more often than any other asset type or business model. 

Related: What is Google AdSense? The Complete Guide

About the Business

AllAboutCookies.org is a–you guessed it– a website all about cookies. 

Not necessarily the delicious ones you may find in a grocery store near you, but the browser cookies or tracking cookies–small often encrypted text files–located in browser directories. 

They are used by web developers to help users navigate their websites efficiently and perform certain functions. The site is focused on general data privacy regulation compliance (GDPR), privacy, and web security. 

The Business Appeal

Besides being the #1 asset type searched on our platform, purchasing this website was a no-brainer due to its lucrative, money-making make-up. 

Here’s some outstanding features encompassing the site during the time of sale:

  • Passive in nature
  • An average of $56.8K monthly
  • 267,000 monthly page views
  • 100% Adsense (with substantial optimization opportunity)
  • 92% margin 
  • 50.8M organically acquired backlinks I 321K referring domains
  • Strong Search Engine Rankings Position (SERP) but with limited reliance given the enormous referrer traffic

When the website was acquired, it was generating over $300 per thousand page views consistently. In 2011, the website was averaging about $5 page RPM and around $400 RPM at the time of sale. 

To add even more credibility, the AdSense site is referred by big-name sites like NYT.com, Linkedin, Spotify.com, Amnesty.org, and Samsung.com.

The Buying Journey

The buyer and seller who wish to remain anonymous, had a successful transaction, and the seller is now retired and based in New Zealand and acquired the domain back in 2008 as a dropped domain of the Interactive Advertising Bureau. 

It wasn’t until 2010 given mass adoption of web cookie policies and GDPR compliance that the owner started to build out content. 

The buyer is a US based publisher with an excellent portfolio of rich content sites and will be optimizing the website for revenue, and there’s optimal opportunities for continual growth, given that cookie regulatory policy is commonplace and the site is the single most relevant reference point for related information. 

Needless to say, the publisher’s owner is ecstatic about the acquisition and there’s clear blue sky potential on the horizon.

Inspired by this story? Read up on others who have successfully bought and sold their businesses here.

If you’re ready to sell, check out our First Time Seller’s Guide.

Like this buyer and seller, you too can master proper buyer and seller communications etiquette. We’ll show you how to that here.

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