Websites are an amazing business model because they’re open 24hrs a day, and once you create something successful and have a following, it’s unlikely to end. Even with algorithm updates, traffic and earnings may go up or down, but websites built the right way have staying power.
In this article, we take a look at what an evergreen website is, the benefits of creating or buying one, and how to determine if a website is evergreen before purchasing it.
What is an Evergreen Business?
An evergreen business is one that makes money year after year. It doesn’t need aggressive marketing, and it presents a lower investment risk. Evergreen businesses also offer massive potential for long-term profits.
An Evergreen website is one that has everlasting appeal. It doesn’t need gimmicks or seasonal trends in order to attract customers. That’s because it sells a product or service that their customers inherently need or desire.
Why Are Websites Evergreen?
Websites are evergreen because:
- They are always evolving
- They never close
- They have business models that are easy to adjust
- They continually update
- They have content strategies that can be adjusted
Some niches that are evergreen include the health and weight loss niche, sports and hobbies, mental health, gaming, technology, dating, parenting, and relationships. These are niches that will never go out of style.
The opposite of an evergreen website is one that is seasonal. An evergreen website has products that carry demands at all times regardless of the seasons, months, or era.
This means that with an evergreen website, you will be able to generate income all year round in all types of economies.
Evergreen Business Website Examples
Here are some examples of websites that are very old, that have evolved with the times and are still successful today, proving that they are indeed evergreen.
1. Weight Loss Niche: Weight Watchers
One thing you can bet on is that people are always going to have problems with how they look or feel.
That’s why weight loss is one of the most profitable evergreen niches you’ll find. Any website that helps people look and feel better will always have visitors to convert.
A good example is Weight Watchers.
This website has been around for a very long time and helps people to lose weight while creating healthy eating habits.
The site offers a variety of weight loss and healthy lifestyle programs to individuals from all walks of life.
According to the information on their site, Weight Watchers is not a diet, but a healthy way to live.
It’s easy to see how such a website falls into the category of “evergreen” businesses.
2. Online Business: ProBlogger.com
Over the years, there have been countless websites that have become popular by showing people different systems for making money online.
This is how a lot of blogs start out on the Internet, and unless the need for money is eliminated in the near future, websites in this niche will always have an audience of people who want to learn how to build online businesses.
An example of just such a website is ProBlogger.com.
This is a site that has been around since 2004 helping people create and grow their websites and blogs. Websites like these continue to grow in popularity, particularly these days when so many people are staying at home, moving their business online, and making the transition to remote working.
3. Personal Development
A lot of people struggle with a variety of problems, including low self-esteem, depression, anxiety, mental illness, and so on.
These people are continually looking for ways they can improve themselves and that’s why personal development is a thriving industry.
In fact, this also applies to people who don’t have problems, per se but want to achieve specific goals in their lives.
The personal development industry continues to expand because people will always have a need to grow and make their lives better.
An example of a personal development website that has been around for a long time is ProctorGhallagherInstitute.com.
On this website, you will find tons of advice, tips, tools, programs, and various other types of free content to help you achieve any goal in your life. I particularly like how they’ve created a webinar for visitors to attend, those typically have high conversion rates.
Bob Proctor, one of the founders of the website has been helping people shift their paradigms and discover what they’re capable of for over three decades. This is yet another example of an evergreen website that’ll never go out of style.
Determining if a Website is Evergreen Before Purchase
Buyers love evergreen niches and there are some business niches that investors will always be interested in.
If you are in the market for a new online business, it can be hard to resist purchasing a trendy niche business and before you send a proposal, there are a lot of things to consider.
However, the novelty tends to wear thin very fast and that’s why it’s important to evaluate the industry as well as the sustainability of the website’s business model before making a decision to purchase.
This way, you can be sure that you are acquiring real investment with longevity that will give you a great return over time.
In order to help you understand what an evergreen website is, let’s take a look at what an evergreen website is NOT.
It’s Not a One-Page Affiliate Website: A one-page affiliate site is not an evergreen website. Even if it’s in an evergreen niche, this type of website doesn’t meet any of the other criteria of an evergreen business.
There are plenty of businesses out there like this that use low quality themes and tools that scream “novice” when it comes to websites. For any affiliate website that’s trying to brand themselves, there are plenty of sites out that offer free templates that are valuable and worth looking into. But even if you make the website look pretty, a one-pager isn’t going to be a viable business. You’ll need to expand in order to survive.
It’s Not a Social-Media Based Traffic Site: These types of websites may prove popular for a time, but they are certainly not evergreen businesses. Though it’s fine if a site uses a complimentary YouTube channel or other platforms for an additional income stream, make sure the website doesn’t rely solely on social media to survive.
Though there can be extra income streams from places like YouTube for the brand, the site shouldn’t rely on it for most of the traffic.
Real evergreen websites are ones that are focused on content and have diversified sources of traffic. If you do find a website you love and they have a social presence that you’re considering as part of the sale, you can use different social media analytics tools to see how engaged their social users are.
In order to identify an evergreen website, ask yourself the following questions:
- Does the website address intrinsic human interest problems?
- Does its appeal come with an expiration date?
- Is it expected to grow and profit?
You also need to conduct market research to gather more information because even if a business has lasting appeal, it’s not a guarantee that there will always be a market for it.
In order for the website to be profitable, there must be demand as well as a way to scale the business so you can meet that demand.
During your research and analysis, ask yourself questions such as:
How big is the market?
You can find a lot of helpful information from websites like Forrester which regularly publish reports on the demographics, size, and trends in a variety of markets.
A simple search on Data.gov will also reveal countless reports from the US government in different industries.
Using search data and third-party research will tell you the size of the market currently while giving you insight as to the direction it might be going.
In addition to knowing the current size of your market, it’s important to know whether the customer base is likely to shrink or expand or remain stable in the coming years. This is an important detail that you should not overlook when purchasing a website.
Who is the ideal customer?
Depending on the website age, you’ll probably have a pretty good idea for who the main customer is, as well as what they value. If you need further insights, you can also find out their age, region, interests, and gender by requesting the website’s search analytics data.
How big is their email list?
Email is undoubtedly one of the best ROI opportunities that websites have. If you want a sustainable business on the web, having a large and engaged email list is one of the essential components.
Knowing this, you want to make sure you understand not just how big a company’s email list is, but exactly how they’ve grown it so you can continue at the same rate. For instance, I prefer Thrive Products on my own website to capture and grow my email list. But, there are plenty of other tools out there, just make sure you understand their approach.
Who are the competitors?
It’s important to know who the website competitors are before making a decision to purchase. This will give you a good idea as to whether or not the business is in an evergreen niche.
To get this information, you can conduct a simple Google search for the website’s main keywords. The companies that show up on the search can be considered competition.
Just remember to go into incognito mode first so that your personal search data does not skew the results.
Keep in mind that having lots of competitors is not necessarily a bad thing. Although it makes a niche seem saturated, it’s not a sign that you should not enter it.
However, if there is strong competition, then you may need to spend a bit more time researching various longtail keywords that you will be able to compete for.
Once you have the answers to these questions, you will be better prepared to make your decision as to whether or not the website is an evergreen business that is worth investing in.
An evergreen business is one that will never get old. In fact, these types of websites often get better with age.
Now that you have learned everything you need to know about what an evergreen business is and how to determine if a website is evergreen, use this information to help you properly assess websites to determine their potential for growth.