Migrating a site can be confusing, and there are a lot of moving parts. Whether you do a manual transfer, get help, use a WordPress plugin, or close your eyes and teleport the website with your mind, transferring the website is just the first step.

It’s also the thing everybody is focused on, which means other things often get forgotten.

In this article, I’m going to ignore the actual website/server migration part of the transition, and focus on some of the other frequently forgotten items.

Some of these are more critical than others, but you ultimately want to make sure you do all of them.

Google Analytics – Admin Access

Most people receive “view only” access to Google Analytics as part of their initial due diligence, and this often never gets updated to admin access. 

It’s also not that simple that you can just say “Hey make me Admin now”, because many sellers have multiple sites in the same Google Analytics account.

The main thing is that there are “Accounts” and “Properties”, all within the same master GA account.

You want admin access to the “Account”, so that you can control user access, but if the seller has other “Properties” in the same account, you’ll need to get them to create a new account first, migrate the property to that, and then give you admin access to that account. You can then remove them.

See the images here for a better understanding.

  1. Within your master account, click the cog in the bottom left to get to admin settings. 

  2. The left column is the “account” that particular site is in. 

  3. The middle column is the “property”.

  4. If the seller only has one property in that account, you can have them add you as an admin in the “Account User Management” part of the left column. You can then navigate to this section and remove them.

  5. If they have multiple properties, they’ll probably have added you in the “Property” section instead. 

  6. What they need to do is click the blue “Create account” button, and then inside the “Property settings” of the original property, click “Move property” and move it into the new account. 

  7. They can then give you Admin access to the new Account, and you can remove them. 

  8. This prevents you getting access to the original account with all their other sites, but it allows you to take full admin ownership of the site, without losing all the historical data by starting a new GA account.

Search Console

It’s much easier to transfer ownership of Search Console, and you basically need to just become a “verified owner”. There are a few different ways to do this, but the easiest is to upload a new meta tag to replace the previous owner’s tag. Once done, you’ll be the new owner and can remove the old owner.

Many people also just create a new search console account for the site, but doing this loses the historical data, including the ability to see if the site has had any penalties in the past.

Email Address

If you’ve moved the server, you’ll probably need to re-create the email address on the new server, otherwise the site contact forms might not go anywhere.

If the seller has a Google Apps for Business account, you’ll be able to just login, change the billing details, and keep the original email without having to create a new one.

Social Media

They always get forgotten, but Twitter, FB pages, and Pinterest accounts are an important part of the deal! 

Make sure you get full access so you can avoid the accounts getting shut down in the future, or avoid traffic dipping if they are sending reasonable amounts of traffic.

Don't forget about social media accounts when migrating website ownership. Twitter, Facebook, Instagram, Pinterest, TikTok, SnapChat, and many more accounts are of vital importance for the deal! Click To Tweet

Affiliate Links

It seems obvious, but many people don’t change over all the affiliate links right away, and end up forgetting them.

The best case scenario is you can just take over the seller’s accounts, but most of the time this isn’t possible if they have more than one site. Instead, you’ll need to create your own accounts and replace their links with yours.

With Amazon, you can use a find/replace plugin if the seller has used the long version of links, but if they’ve used the shortened amzn.to links, you’re going to have to manually replace every link, which takes time.

To make sure you’ve caught all the links, use something like amzwatcher.com to scan the site. It will identify every link on the site and tell you which Amazon tag is being used. 

The best thing to do is get a list of every link on the site in advance, so you can make a plan to change them as soon as you get access to WordPress.

It’s Just A Case Of Planning

With correct planning, you can create a checklist of everything that needs to be done post-purchase, and then you won’t miss anything. 

I usually get the seller to create the list, because they’re the ones who actually know everything that is in place (plus I can see how well organized they are, or if they try to hide something).

Dom Wells

Dom Wells

Dom Wells is the founder of Onfolio.co. He's been actively building, buying, and selling websites since 2012, and has learned from many a mistake over the years. Through Onfolio, he works with other investors to find, buy, and then operate content sites, without the mistakes.