The 2-year-old Automated Wellness Digital SaaS Business That sold for $140,000 

The Company

Iketo.diet is a SaaS business designed by nutritionists and trainers that provides personalized meal and workout plans tailored to every individual. Powered by data and technology, the digital wellness solution helps people meet their health and wellness goals, like weight management, obesity prevention, and stress reduction. 

How it works

Each user is asked to answer a series of questions based on gender, age, weight, height, target weight, food preferences, and more. 

Once all the information is collected, an artificial intelligence (AI) system generates an ideal tailored meal plan based on the users’ weight loss goal.

Once a user pays for the service, they gain access to a personalized meal plan with all the recipes needed to follow along with step-by-step instructions and a printable grocery list. Users who follow the program can expect to lose 3.5 pounds per week and can follow their process through a weight loss tracker.

Membership plans are 1, 3, and 6 months, subscription based, and customers can cancel their plan at any time.

The Appeal

The SaaS company is a part of the weight loss and management diet market, undoubtedly a booming industry, projected to reach $37 7.3 billion by 2026.

The company has a $7,500k+ monthly growth rate of 15% and many benefits, including: a high-profit margin, high customer lifetime value, loyal repeat customers, profitable and optimized media campaigns, 50K+ email base, 100+ affiliates, and more.

The campaigns are optimized almost on a daily basis to maximize profitability and exposure. 

“The perfect buyer would enjoy the passive income and also have ambitious plans to expand to new markets, improve marketing, and optimize the growing CRM base,” says the seller. 

Some opportunities for growth include Facebook Ads, SEO optimization, grocery delivery, online coaching and cross-sell opportunities.

The business generates its revenue from subscriptions, upsells, and renewals, with rebilling revenue from old customer base growing consistently as the number of new subscribers increase continuously. 

The Selling Journey

As the business owner is retiring from online businesses to focus on real estate investments, the business was sold to Craig Swill, an experienced operator and acquirer of businesses, interested in the health and wellness and space.