Revealed: Website Niches with the Highest Chance of Selling

Ever wondered how to maximize your chances of a successful website sale?

While there are a number of key business metrics that will always attract buyers – consistent or growing profit, an aged asset, returning users – we also see different niches, monetization methods or asset types that can lead to higher chance of conversion.

We’ve compiled some of the most commonly asked questions by sellers on Flippa, collected the stats for the past six months, from January 2022 to June 2022, and we’re revealing all the answers you’ve been dying to know.

Here’s some of the things we’re looking at today:

  • Niches with the highest chance of selling
  • The most watched site type
  • Niches that fetch the highest price
  • The niches with high demand but low supply
  • The site type with the highest sell rate
  • Most watched monetization methods
  • Popular searches on Flippa

What Buyers are Looking for on Flippa

After talking to countless buyers, we’re beginning to get a good idea of what buyers look for when acquiring an online business. Besides the overall quality of a website, buyers consider 2 other factors when choosing a website:

  • A niche they understand
  • An affordable price

Related reading: What Buyers Are Looking For in An Online Business

Most Flippa users find listings by searching for a specific type of listing, like Ecommerce, SaaS, Apps, Blogs, from searching in a specific industry like Gaming, Dating, or Travel, or from our top picks included in The Daily Deal newsletter.

Based on how buyers search for online businesses, as a seller, you want to make sure your business is places in the correct niche.

The Niches with the Highest Chance of Selling

Websites in the following niches are the most likely to be successfully sold:

  • Businesses in the Travel niche have the highest chance of conversion, closely followed by assets in the Food and Drink, and Hobbies and Games niches.
  • Sub-niches that are most likely to convert include:
    • Television
    • Religion and spirituality
    • Books
    • Tablets and e-reader

Asset type with the highest sell rate:

  • Amazon KDP
  • Starte Sites
  • SaaS
  • Apps
  • Ecommerce

The Niches That Buyers Are Most Interested in

We classify the niches that buyers are most interested in as those that garner the most ‘watches’. Buyers add these listings to their watchlist so they don’t miss out on sales or other important updates.

The top 5 watched listings by asset type are:

  1. Ecommerce
  2. Content
  3. Apps
  4. Starter Sites
  5. SaaS

The top 5 watched listing be industry are:

  1. Internet
  2. Business
  3. Health and Beauty
  4. Design and Style
  5. Home and Garden

The Niches That Sell for the Highest Prices

Buyers spent the most acquiring online businesses in these niches:

  • Design and Style
  • Ecommerce
  • Internet
  • Travel

Online businesses in the following niches are, on average, what buyers pay the most for:

  • Design and Style
  • Education
  • Travel

The following asset types are, on average, what buyers pay the most for:

  • Amazon KDP
  • SaaS
  • Ecommerce
  • Amazon FBA

The Niches with High Demand and Low Supply

These niches get significant interest from buyers, but are low in supply:

  • Sports and Outdoor
  • Lifestyle
  • Electronics
  • Entertainment

These asset types get significant interest from buyers, but are low in supply:

  • Marketplace
  • SaaS

Online Businesses with the Greatest Chance of Selling

These digital asset types see the highest conversion rates on Flippa:

  • Amazon KDP businesses
  • SaaS
  • Starter Sites
  • Apps
  • Ecommerce

Ready to Sell?

If you have a business that could be a high chance of selling, you can list your business for sale on Flippa here.

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