Masterminds: The Value of SEO

Flippa sees hundreds of new listings launched every week, as well as thousands of new buyers who value direct and organic traffic when assessing a business to acquire. Direct and organic traffic is one of the more complex things to build, so how can you do it? Through SEO, of course.

In this episode of Masterminds we are joined by four experts and cover diverse topics including:

  • How to generate organic traffic to your website
  • How to increase the value of your website and generate more revenue
  • What sellers need to focus on when preparing to sell
  • What buyers need to look out for, and much more! 

 

Meet our Masterminds

 

Diana Richardson | Social Media & Community Manager | Semrush

Diana Richardson is the Social Media & Community Manager at Semrush, a widely used platform for SEO, PPC, SMM, and Keyword research. With over 15 years of experience Diana has a wealth of knowledge when it comes to SEO, PPC, Social and Email Marketing.

Nik Ranger | Senior Technical SEO SpecialistDejan Marketing

Nik Ranger is an award-winning Senior Technical SEO Specialist and the head of SEO Collective Australia — an educational organisation that shares the latest in search trends, algorithm updates and transformative strategies. Published in two books,  Nik was ranked #87 of 202 Top SEO Experts You Should Be Following by Search Engine Journal.

Nick Brogden | Founder and SEO Lead | Earned Media

Nick Brodgen is the Founder at Earned Media. He’s a content optimisation specialist who has guest lectured on the topic of content marketing at the University of Technology of Sydney. Nick is a regular marketing expert for the Network 7 TV show Kochie Business Builder, and is a respected author in the digital media industry.

Mike van der Heijden | Founder | Portal Ventures

Mike van der Heijden is a veteran of the digital marketing industry and founder of Portal Ventures, a hybrid SEO/Consultancy specialising in helping online marketplaces generate revenue through effective and scalable search engine optimisation strategies.

 

Masterminds: episode’s breakdown

Short for time? We’ve narrowed down the most important moments of this episode, so you can skip right where you need to.

  • 00:0002:24: Introduction
  • 02:2510:26: Ways SEO can increase or decrease value of your website
  • 10:2722:43: How SEO impacts your business exit
  • 22:4428:05: Factors buyers should be aware of when they purchase an asset
  • 28:0633:30: SEO vs Paid Marketing
  • 33:3138:05: The economics of paid search
  • 38:0641:57: Top SEO tips

 

 

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