After he successfully completed a $24,500 Buy it Now, we had a chance to sit down with Travis, the new owner of LimaEasy.com to talk about his latest acquisition. Check out the following interview to get the inside scoop on his purchase, his plans for LimaEasy, his experience on Flippa, his advice for other web entrepreneurs, and more!

Tell us about your background as a web entrepreneur.

I built my first site in 2004 to host web comics that my brother and I had been drawing since the late 90s. Over the next 8 years the site made about $80 – not exactly a financial success. It wasn’t until 2010, when I landed a post-graduation internship at JustJobs.com doing SEO, that I truly got my first taste of real internet business. I worked there for 3 months, and by the end of the internship I had a strong foundation in internet marketing.

After my internship and a short stint managing websites for a university, I decided to pursue my own entrepreneurial endeavors. My only requirement was that I got to sleep in as late as I wanted and not have to use an alarm clock. Earnings didn’t really matter to me as long as I had enough to pay my living expenses. I started with niche-specific microsites, and my Amazon and AdSense accounts slowly started filling up. In 2012, I finally hit on an idea that went big. It was a blog-style site in a do it yourself (DIY) sub-niche that no one had ever touched. When my new site was featured on Lifehacker in its first month, I knew it had legs. I built the site up in the most white-hat way possible, slowly but surely increasing traffic and revenue to the point where I could live off the income the site generated, which I achieved in September 2013.

What brought you to Flippa?

I first learned about Flippa from Ed Dale’s 30-day challenge where he teaches you to build a site and earn your first $1 within 30 days. At the end of the 30 days you choose whether to keep the site, or sell it on Flippa and begin the process again. I also attend a biweekly “mastermind” group with other internet-minded businesspeople and many of them are regular Flippa users, both on the buying and selling ends.

I’m always looking to diversify my assets, so I liked the idea of owning websites in various niches. I also considered other investments such as dividend stocks and real estate, but nothing in 2014 beats the P/E ratio of a website. To illustrate my point, real estate where I live trades at a P/E ratio between 25 and 35, stocks on the S&P trade between 12 and 25, and websites trade at an incredibly low P/E ratio of around 2. As long as you know how to identify and handle the risks, websites are king for passive income, and Flippa is “top of mind” for buying and selling websites.

Tell us about LimaEasy.com, what influenced your decision to bid, and what ultimately compelled you to place a $24.5k Buy it Now?

LimaEasy is a blog monetized with AdSense (and some indie affiliates) about the city of Lima and the country of Peru. Its reputation among travelers and expatriates living in Peru is solid gold. I was referred to LimaEasy by a member of my mastermind group who scours through the listings on Flippa and other websites on a daily basis. Because of my experience with the site I built in 2012, I could tell LimaEasy was special right away. My traffic and growth strategy was the whitest of white hat, meaning that all Google algorithm changes have been to my benefit, rather than to my detriment. LimaEasy displayed all the markers of being grown with the same loving attention and was almost the exact same size of my current site, a PR4 with 100k+ pageviews a month. The AdSense content revenue model was identical to the model I’m already using, as was the evergreen nature of the content.

I interacted with the Seller quite regularly during the auction process. We got to know each other and I told him why I was interested in the site. I assured him I planned to run the site the same way I run my other site, investing in it long-term rather than trying to “slash and burn” it for the maximum payout in the short term. I’m lucky to have found a Seller who genuinely cared about the site he was selling. On every listing, I ask myself “would I be proud to own this site?” With LimaEasy the answer to that question was unequivocally yes! Given that LimaEasy was a great fit for me personally, I pulled the trigger on the purchase.

What are your future plans for LimaEasy

The site is in great condition but, to use a real estate parallel, it still needs a bit of cleaning up and a paint job. Specifically, it needs to work on smartphones and some of the titles could be better optimized for what people are searching for in search engines. It also needs to be optimized for speed, which is one of the lowest-hanging fruits with regards to search engine ranking factors. Whenever possible, I try to apply Warren Buffet’s investment advice to “buy a business as if you want to own it for 100 years.” I may sell LimaEasy sometime down the line, but my philosophy is that I shouldn’t be buying a site if all I want to do is get rid of it. The small and regular paychecks from this site have the potential to raise my child all the way to age 18, it’s like buying a trust fund.

What advice do you have for other web entrepreneurs looking buy a website on Flippa?

Set a maximum bid that you absolutely won’t go over. Make it $100 more than a round number, because many people think only in terms of round numbers, and sometimes $100 is the difference between winning and losing an auction. Also, consider that many sellers will issue a Buy it Now (BIN) price very close to the end of the auction – as was the case with LimaEasy. If the site is good and the BIN price is fair, it will sell QUICKLY. Luckily, I had studied the TheGoodHuman.com auction which was another high quality listing that ended days before the auction for LimaEasy. Watching the progression of that listing helped me get a feeling for how much a site could jump in value in the last 24 hours (hint: it’s a lot.)

This is Travis’ story, tell us yours by emailing Joseph here.

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Joseph Carroll

Based in San Francisco, Joseph is Flippa's Director of Websites.

Impressions

After a few months of owning the website I wonder what changes have you made ? I would really enjoy reading a follow-up.

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