How To Choose Your Asking Price?

Hey there 👋,

In this week’s Alts by Flippa newsletter I discuss:

• What’s going to happen to Ethereum and NFTs post merge
• Top domain sales of the week
• Picking content site multiples
• The next ecommerce dropshipping trend
• The biggest newsletters not yet acquired

Every heading is a discussion channel in the Alts by Flippa discord community – come join over 1700 of us.

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#crypto & #NFTs

I’ve not talked about crypto in a long time as it’s basically one big manipulated market and shill fest; you need to know how to play the metagame or you will get crushed by the whales.

But it’s an interesting time right now with the Ethereum merge coming up, supposedly next month, where it moves from its current energy-intensive proof-of-work (PoW) consensus mechanism to proof-of-stake (PoS).

Some people are very bullish on the merge in terms of the effect on price (and saying it’s not priced in), however in the opposite camp there is large sell pressure due to people having staked on the ETH 2 chain a long time ago and not been able to sell until it goes live (merges). Plus the price of stETH (staked ETH) implies that there is a significant probability that the merge will come with bugs or delays.

And so what does this mean for NFTs? A lot of people on Twitter are saying that you don’t need to do anything, you won’t end up with 2 NFTs (one on PoW, once on PoS), and everything will be fine.

Then there are those that say it could be problematic:

The Ethereum Merge may put your NFTs AT RISK🚨

Here's a 🧵thread explaining why & gives you a simple solution to keep your NFTs safe.
1/8 pic.twitter.com/x6v8eJVwup

— Adam McBride (@adamamcbride) August 11, 2022

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#domains

This Week’s Flippa Featured Domains

cbd.construction | industrylistings.com

Domain Portfolio of 25 Names | mycomputerdesk.com

logicaltunes.com | forexbrokeraccount.com

practicalprices.com | skybar.com

squids.org

Shane from DSAD.com tweeted the top sales from Sedo this week and there was a big one, Call.com selling for $1.6M.

The Weekly Sales Results from @sedo. There's a big one on this list https://t.co/48w5t4uYuG sells for $1.6 million. Click the pic for the rest of the sales that were over $2K from this week
And yes we need a #ENS #999club weekly report too pic.twitter.com/M4devpTvnM

— Domain Shane (@ShaneCultra) August 16, 2022

He also mentions how he’d like to see a weekly report of the ENS (.eth blockchain domains) #999 club whose floor starts at 27ETH for 920.eth.

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#contentsites

I threw out a slightly facetious tweet about how, from my experience, many brokers will entice website owners to list with them by throwing out the highest multiple:

When a broker throws out a multiple for your website, you know they're just making it up out of thin air right?

— patey.sol (@RichardPatey) August 16, 2022

I wrote this as have been thinking more and more lately how having an asking price for a listing can be problematic – either you choose something too high and put off a large part of the potential buyer pool, or you instead indicate what you’d be happy to accept.

I think it’s far better to make offers based off actual sales data from the market, and this is now possible from the Flippa Data Team with their new Insights & Indicators.

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#ecommerce

Kurt Elster sent out an amusingly accurate tweet showing google trends for Pickleball (something I’ve noticed has been appearing in my Youtube feed recently) and stating that there’s going to be a lot of ecommerce businesses about to launch ready to capture Black Friday traffic:

so many Pickleball dropshippers are about to launch between now and Black Friday pic.twitter.com/EvUXpl9PIU

— Kurt Elster (@kurtinc) August 15, 2022

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#newsletters

Adam Ryan from Workweek, which aggregates top creators and their newsletters (such as the Crossover investment letter by Alan Soclof) sent out a tweet about the largest newsletter acquisitions that have not yet happened:

To which Juliet from investing.io newsletter fame replied with a few good examples such as Scott’s Cheap Flights which has ~2MM subs.

Subscriber numbers or revenue? 'Scott's Cheap Flights' has ~2MM subs. Plenty of letters with lower subscriber numbers, but plenty of revenue: Trend Hunter/Reports ~10MM, and The Newsette ~6MM.
Glen @ViperChill is smarter than me. He'd know😀

— Juliet Lyall (@Juliet_Lyall) August 16, 2022

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That’s it for for this week, don’t forget to come join over 1700 of us in the Discord community where we discuss all these stories.