Featured Listing: Zoom Essential

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

We are university students studying in Singapore. We originally started a professional portraiture photography company but as events stopped during the pandemic, we pivoted to this e-commerce business.

As an eCommerce business, where are your products made?

They are sourced from reliable and experienced manufacturers in PRC.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

The average CLV is around US$90-100 while the average CAC is US$18.

How have you marketed the product and where are your customers originating from?

We have mainly marketed our products via Facebook Ads and our customers mostly originate from the US.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

The business is owner-operated, and it takes around 3-4 hours per week to run it smoothly. A dropshipping agent is required but fret not as we will pass on his contact to the buyer of this business.

Rather, what is NOT automated are the sending of orders to our dropshipping agent, crafting/monitoring of Facebook Ads, and handling of customer enquiries.

What does someone need to do to continue operating the business in its current form?

Sending of orders to our dropshipping agent, crafting/monitoring of Facebook Ads, and handling of customer enquiries.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

1. Target customers below the age of 40
2. Target customers outside the US
3. Use other methods of advertising such as YouTube/TikTok and Instagram
4. Ramp up organic traffic by improving SEO
5. Increasing the range of products offered

What has been the evolution of this asset since its launch?

We started with 3 main products but we added 1 more along the way. We have also automated various tasks and processes such as the sending of tracking numbers to customers by hiring a programmer to create some Python code.

How does this business make money? What are the current revenue streams?

Its revenue stream is through the selling of products listed on our website.

What marketing channels are most profitable for the business?

Facebook Ads.

How does the business currently acquire customers and what is your breakdown for marketing costs?

99% of customers are acquired through Facebook Ads. 13-25% of revenue are spent on marketing.

How big is your current team? How many people does it take to run this business?

The business was founded by 2 people and we currently work with a dropshipping agent. It takes 2 people to run this business, including the agent.

What’s the reason for selling your business on Flippa?

We have decided to focus more on college.