About the business
Tell us a little about yourself. What’s your background? How did you start the business?
At the very start of the first lockdown, I had sold my previous business and had some time on my hands. A friend of mine had recently sold his affiliate site for a multi-million-pound deal and my best friend was working on another site he’s recently sold through Flippa. I thought id try my hand at a review site but didn’t want to put any money into it so wrote all the content myself, did the design myself and everything was done by me. I didn’t monetize straight away but in January 2021 around 6 months after starting the two sites I decided to monetize and within 6 weeks had made over £100. Fast forward another 6 months and I started a new business so my content sites became a hobby and more recently am finding it more difficult to find the time to work on them, hence selling.
How have you marketed the product and where are your customers originating from?
both sites are mainly, based and monetized in the UK but both received a fair bit of traffic from the USA and other countries that could be monetized.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Although I started out 100% operated by me, in which I work on the site daily but not full time, in the recent months I have reached out to content writers to help me keep up with the schedule that I set myself, I upload the blogs myself, with all the internals, images and SEO side of things myself (Probably why there is huge room for improvement) but the content comes in automatically. I say I spend 2-3 hours a fortnight on the sites.
What does someone need to do to continue operating the business in its current form?
The only thing needed to run it how I run it now is an Upwork account, an authority builders account, and 2-3 hours a fortnight to upload the blogs. Although I would recommend checking the links across the whole site to fix/update any broken links as I’m sure this could boost sales massively.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
LOADS, it’s a shame I don’t have the time really. Firstly, Adsense, I currently get around 6000 traffic per month so that’s an easy boost in income straight away. Secondly, fixing broken links through to amazon as that’s another job I have found too overwhelming to get done. Building a stronger link profile, at the moment I use Authority builders but a tailored and plausible link profile would boost the site massively as also a more in-depth internal link profile.
What has been the evolution of this asset since its launch?
The site has always done the same thing from start to now but the tasks are becoming too much for me to handle on my own and I don’t have the time or resources to fix these problems.
How does this business make money? What are the current revenue streams?
The only current revenue stream is amazon affiliate in the UK but like I mentioned there are easily another two that can be implemented immediately
What marketing channels are most profitable for the business?
The sites are almost solely organic search based but the toddler site has over 1000 followers across all socials which could be used as another channel.
How does the business currently acquire customers and what is your breakdown for marketing costs?
In organic search, no money is spent on marketing directly but content and backlinks have been purchased
How big is your current team? How many people does it take to run this business?
What’s the reason for selling your business on Flippa?
No time to dedicate to the sites, they are being maintained and really deserve to be grown. Pressure washers Review is a gold mine and could easily be a leading site for the UK with the right team behind it. Toddler site also has a large amount of top 10 keywords which with the right no how, which I don’t have, I feel could be boosted.