Featured Listing: SO NICE – Amazon FBA

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I am an Amazon expert, I’m working in the eCommerce field for more than 6 years now. 4 years ago I started a SO NICE 3D business in order to spread the joy of creativity and learning using durable 3D filaments. I put all my eCommerce knowledge to create a great FBA store that ranks highly in Amazon.

As an eCommerce business, where are your products made?

In every one of our 3D pen/printer filament refill packs, we include 3 glow-in-the-dark filaments (yellow, green, blue) from a specific factory in China that has been working with us since the beginning of our business. So we are working with 2 factories in China (1 made for us the Glow-in-the-dark colours and the second factory-made for us the regular 3d pen/printer filaments).

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

Our product is a refill for 3D pens and printers. The nature of the product is replenishment, however, WHO the customers buy from depends on the experience of their first purchase. We worked hard to find the best quality for these filaments, which created for us a community of returning buyers. In addition to the purchase, every customer receives a FREE ebook to promote using and learning with the 3D filament. This ebook is sent to them through Amazon. In the product insert, we offer a 2nd ebook for customers that leave us their email address on our website. Also, we can see on Amazon that many of our buyers are returning buyers and buy the filaments from us every few months and sometimes even every few weeks.

How have you marketed the product and where are your customers originating from?

We have active PPC campaigns in Amazon USA and also active social media with a growing community. 90% of our buyers are from the USA and 10% are from Mexico.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

In the first 2 years of the business, we worked hard to create credibility on Amazon (reviews, accounts feedback, creating products that fit the buyer’s needs etc.). At this point, we were 2 entrepreneurs and each one of us worked around 6 hours a day. After we became one of the best sellers in our niche, we established a well-working FBA account and since then we are working around 2 hours a day. The team today is 1 of the original entrepreneurs and another VA from the Philippines who manages the social media and a bit of the customer service on the account.

What does someone need to do to continue operating the business in its current form?

These days I can say the business is almost on “automatic pilot”. The most important operations are to ensure the account has enough inventory, social media posts published every 2-3 days, and customer service support (around 2 messages from buyers in 3 weeks).

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Huge opportunity for expansions into Canada, Germany, France, Italy and Spain Amazon marketplaces.

What has been the evolution of this asset since its launch?

$117,000 (Multiple 2.9x).

How does this business make money? What are the current revenue streams?

Amazon USA, Amazon Mexico.

What marketing channels are most profitable for the business?

Amazon is our main marketing channel (90% of our sales are organic).

How does the business currently acquire customers and what is your breakdown for marketing costs?

90% of our sales are organic, we are spending little money on ad campaigns. Our product is known for its quality and as a result, we have a lot of returning customers. The profit margin is high – around 40% net profit.

How big is your current team? How many people does it take to run this business?

The team is currently 2 employees – 1) The owner 2) VA from the Phillippines. We are taking care of the business for around 1-2 hours a day. As previously mentioned, the account is well structured and is on “automatic pilot” these days. The main objective is to be sure the account has enough inventory, social media posts are posted every 2-3 days, and customer service support (around 2 buyer messages in 3 weeks).

What’s the reason for selling your business on Flippa?

After 5 years of establishing and growing SO NICE 3D, I want to pivot my focus on my other businesses.

Get a FREE Valuation for Your Online Business in 5 Minutes
Join over 360,000 subscribers.
Subscribe to our newsletter!

Fill out the form below to receive updates and latest news from us.

Share This Article
Share on linkedin
Share on twitter
Share on facebook
In This Post
Get a FREE Valuation for Your Online Business in 5 Minutes
Join over 360,000 subscribers.
Subscribe to our newsletter!

Fill out the form below to receive updates and latest news from us.

Share This Article
Share on linkedin
Share on twitter
Share on facebook