Tell us a little about yourself. What’s your background? How did you start the business?
Martin Wiltshire Owner/Director of Bandanas Australia. I have owned and operated businesses for the past forty years and I have operated online businesses for the past twenty years.
Operating online commercial businesses since the early 2000’s I have developed and grown with the IT industry and have a great understanding of how online businesses work along with search engines and rankings.
I also own and am a director of Design Stuff, which is the largest specialised designed headwear business in Australia. Started because of customer needs and grew to its own website and full business entity.
If you are an e-Commerce business where are your products made?
Taiwan and China.
How have you marketed the product and where are your customers originating from?
No marketing has been done for the product, it has been all organic traffic from the website. Australia is where customers are originating from. Currently, all business activity comes from our website alone unless they are repeat customers.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
The site is under management and operates 10-15 hours per week. You may want to outsource tech unless you have skills with Woocommerce, most are fully automated. Some physical shipping and redirecting parcels through Australia Post or Couriers.
What does someone need to do to continue operating the business in its current form?
Possibly a garage size shed for plain stock storage. Everything else is done online via email or website.
Can you list a few opportunities for a potential new owner to continue growing the business?
Social Media as we have not spent a lot of time on that. Or even newsletter, EDM marketing.
What has been the evolution of this asset since its launch?
Selling plain bandanas, to customisation of the website to sell custom bandanas to automated payment merchant that connects to accounting so we know transactions have been paid.
How does this business make money? What are the current revenue streams?
Selling plain stock bandanas through an e-commerce website and also helping customers with custom printed bandanas through production facilities overseas.
What marketing channels are most profitable for the business?
Organic is really all we have used to this point.
How does the business currently acquire customers and what is your breakdown for marketing costs?
Organic visiting customers and we use some AdWords. $140.00 per month approximately.
How big is your current team? How many people does it take to run this business?
One person managing and 1 text outsourced sometimes quarterly.
What’s the reason for selling your business on Flippa?
We have a much bigger project we are working on.