Featured Listing: Lucrative Shopify Store in the Fitness Industry

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

Been doing Ecommerce for about 3 years. Bought the product for me during the lockdown and saw there were not many places to buy a quality version. Built out the backend supply and then started building a brand around the product.

As an eCommerce business, where are your products made?

Products are made in China.

How have you marketed the product and where are your customers originating from?

Running ads only on Facebook/ Instagram. Another organic reach from TikTok, Instagram, and Pinterest.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Listing is 100% owned by me. Agency runs the ads. Social Media, Email Customer Service, and order fulfilment are done by me but all can be automated very easily. Someone is already working on social media part-time and could be paid full-time if need be.

What does someone need to do to continue operating the business in its current form?

Fulfil orders, perform customer service via email, upgrade social media manager to full time, or post on socials manually.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Use other ad platforms as well, Google and TikTok would be the first to try. I think retargeting ads on Snapchat would work as well. Keep using organic growth to your advantage. Get higher-quality creatives. Work with bigger influencers in the CrossFit niche.

What has been the evolution of this asset since its launch?

Sales and profitability have grown. Also, brand recognition has been exploding the last few months. Upsells have increased average order value and faster shipping, branded packaging, and inserts in orders have increased customer satisfaction.

How does this business make money? What are the current revenue streams?

Shopify Payments (Sales).

What marketing channels are most profitable for the business?

FB/ Instagram.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Facebook and Instagram ads are the main driver average ROAS fluctuates but is around the high 2-3x range.

How big is your current team? How many people does it take to run this business?

If you run ads realistically 1. However, having a social media manager and someone to do customer service would probably be first for most people. I enjoy posting and customer service however I am not super experienced with ads.

What’s the reason for selling your business on Flippa?

Looking to use the capital from the sale to live off as I transition from College and look to invest in other passions. Product and store are great however my passions lie elsewhere.