About the business
Tell us a little about yourself. What’s your background? How did you start the business?
I have a company that handles both the management of the e-commerces we create and the social media campaigns for other e-commerces around the world.
As an eCommerce business, where are your products made?
All of our products are made in China, which is where our trusted supplier is located.
What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
Being a new company, our CLV is quite low at the moment, however, most of our customers are satisfied, it’s just that we have to be careful about sizes (like all clothing stores).
the CAC is about 20%/30% of the breakeven of our products, so they are good.
How have you marketed the product and where are your customers originating from?
So far we have only sold Livera’s products through paid traffic on Facebook and Instagram, this means there is still a lot of work to do, both on Facebook and Instagram still and on other platforms like (Tiktok, Google, Pinterest and others) and leverage more organic audience, so with words in SEO etc.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Currently, Livera is only managed by 1 person since we haven’t entered the large scale phase, but the things that need to be done are marketing/order management on Shopify, advertising graphics, eCommerce management in general.
What does someone need to do to continue operating the business in its current form?
marketing/order management on Shopify, advertising graphics, eCommerce management in general.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
From the data we saw and how the sales were going, we noticed that Livera’s growth would be much easier than other e-commerce.
Livera has been structured in a very modern way, and this attracts the attention of the right audience, the communication is impeccable, and the products have a lot to do with the ideal target, Livera really has a lot of potentials to be a great eCommerce, we have seen it from the results and the requests, yes it is very profitable but obviously we have to dedicate time to this business.
What has been the evolution of this asset since its launch?
Initially, we sold in dropshipping mode, (buy the product directly from the supplier, and the supplier sends it to the customer) but since we immediately had positive results, we realized that there was more demand than we expected, and in fact, we decided to buy a mini stock, to speed up delivery times to customers and offer a better experience. And the results got even better, the product we sold in large quantities was the 3 bra kit. Then we added more, and if we want, we can add many more, because we managed to have a Chinese agent that allows us to have great prices, and pretty fast shipping (7-12 working days).
How does this business make money? What are the current revenue streams?
We have sales thanks to the sponsored on Facebook and Instagram, there have also been some orders in organic, so at 0 advertising costs.
What marketing channels are most profitable for the business?
So far we’ve only tested Facebook/Instagram, but we know there’s a lot of potential on Tiktok/Pinterest/Google mainly.
How does the business currently acquire customers and what is your breakdown for marketing costs?
Marketing costs are around 20%/35%.
How big is your current team? How many people does it take to run this business?
It is only me who manage, so for now, only 1 person is needed
What’s the reason for selling your business on Flippa?
Every day we have to deal with different types of campaigns, products, e-commercials etc, and managing it all together is almost always feasible (we are a team of 4 people), but with Livera it wasn’t really like that, initially we thought that 2/3 hours a day of dedication would be enough to take it to a very high level (with good management etc) but we were wrong, Livera is very profitable and you can see from the advertising campaigns that there is a lot of demand, but it needs attention, it needs someone dedicated 100% to this business because otherwise, it would always remain at the same level. And in fact, we saw that it would be a waste to continue with the business, without being able to dedicate 100% to it, because we need to run our agency, so we thought that the best option would be to sell it.