Tell us a little about yourself. What’s your background? How did you start the business?
I graduated from college in North Florida in 2016. After college, I started a small online subscription box business in the pet industry. Over the last four years, I have built and sold three different businesses in the pet industry on Flippa. I started this business about a year ago with the goal to create an automated/outsourced business in the pet industry from home. We have seen some really amazing results, developed strong partnerships, and have been able to donate over 15,000 meals to animals in need.
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If you are an e-Commerce business where are your products made?
Our digital products are delivered via email and our canvases are made to order in the USA.
How have you marketed the product and where are your customers originating from?
Our most profitable campaigns were run with iHeartDogs. We also have marketing opportunities available with Dodo, Fido Friendly, and more. We have seen mostly positive but also mixed results with Facebook Ads. If the business does not sell we will be trying out Google & Tiktok Ads in the future as well as developing more partnerships with large pet brands and blogs.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
Everything is automated or outsourced except for customer service. A virtual assistant could be hired to outsource that as well. I spend a couple hours a day on the business answering customer service and looking for new marketing partnerships.
What does someone need to do to continue operating the business in its current form?
The main time consumer that is not currently outsourced is customer service.
Can you list a few opportunities for a potential new owner to continue growing the business?
A big opportunity is branching into other products. Currently, we have only sold canvases but our dropship partner has dozens of great products we can sell. We get 50% off their entire website and there are some truly unique products on there. Additionally, Google and TikTok Ads could be great marketing streams. We have warmed up relationships with many large pet blogs and brands. Continuing this strategy in my opinion is the best way to increase revenue.
What has been the evolution of this asset since its launch?
We have gone from 0 to over $340,000 in revenue in about ten months.
How does this business make money? What are the current revenue streams?
The business currently makes money on digital art sales as well as canvas sales.
What marketing channels are most profitable for the business?
Our most profitable marketing channel so far has been iHeartDogs.
How does the business currently acquire customers and what is your breakdown for marketing costs?
We currently acquire customers from Facebook Advertising, Marketing Relationships, and word of mouth. I will be happy to share the breakdown of each marketing source with any potential buyers.
How big is your current team? How many people does it take to run this business?
I work alone and outsource the art edits & canvas orders to a small team of freelancers.
What’s the reason for selling your business on Flippa?
I am passionate about a new business idea but it needs time and capital to build.