Featured Listing: CONFIDENTIAL

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Tell us a little about yourself. What’s your background? How did you start the business?

I am a qualified Chartered Accountant and MBA that retired from Corporate life about 20 years ago. I become interested in trading and created a Trading training business which later turned into an online business. in the last 7 years, the business moved towards automated robot trading which is where it is at at the moment – We create our own trading robots

As an e-Commerce business, where are your products made?

I use a world-class technical Joint Venture partner who creates (codes) my robots and also offers technical support for them.   As a SaaS business, what can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
We have a pricing policy that encourages clients to stay with us for very long periods. Once you have purchased one of your Products ALL future purchases and new products can be purchased at a 50% discount.

How have you marketed the product and where are your customers originating from?

We are a global business and we mainly market through YouTube and our mailing list. Our clients come from the markets with the most money – the US, Canada, the UK, Europe, South Africa, Australia.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Prospective purchasers are likely to be a multi-skilled team or individual. Many of the skills can however be bought in.

1) They / the purchaser will have the experience and knowledge of trading which would enable the projection of an expert and trusted profile in Videos, forums and client communication. Such a person is likely to have ex forex broker experience or highly successful trader or a competitor to Expert4x.

2) Experience in Forex robot design, testing and optimising to continually introduce new trading robots or upgrade existing ones would be useful.

3) Being an expert at SEO and Paid advertising will be a huge advantage as that is where the biggest improvement potential for the business is. Website building and design skills will also be a benefit.

4) have the ability to perform the day to day administrative functions such as emails, forum discussions, business infrastructure maintenance.

Generally, a 7 day work week will consist of:

 – The production of 2 to 4 videos.
 – Supporting existing and prospective clients queries with education and information and forum comments.
 – Looking for Robot improvement and new robot opportunities
 – General email support.
 – The business consumes about 50 hours a week but has been run efficiently on 6 to 8-month international holidays.

Can you list a few opportunities for a potential new owner to continue growing the business?

1. Because of potential ASIC licencing requirements Expert4x does not market to Australian residents and all our websites and Forum geo-block Australian traders. Should a non-Australian take over this market will become available.

2. Except for Adsense earned from YouTube there has been no AdSense advertising in any of the Websites and Forums.

3. There has virtually been no SEO performed at all on the websites and forums. There are huge opportunities to improve traffic if the new owner has SEO skills. Traffic comes from the Mailing list and YouTube click-throughs.

4. Since June (3 months ago) Expert4x has entered into the Broker account promotion activity and has started earning good income from this. Only 3 months of income is reflected in the financial results: https://expert4x.com/freeeabrokeroffers/

5. Other new markets currently being investigated are whitelisting of a proprietary trading offering (growing market) and Crypto trading opportunities.

6. A new owner with Adsense and FaceBook advertising skills can use the existing infrastructure very efficiently to substantially increase traffic and sales.

7. This is a high-potential “flippable” opportunity where value can be added in a very short time.

What has been the evolution of this asset since its launch?

It has just been launched in October – sales continue to be very good.

How does this business make money? What are the current revenue streams?

80% of the income is from selling our own products and 18% from a paid forum.

What marketing channels are most profitable for the business?

YouTube provided names for our mailing list and prospective buyers.

How does the business currently acquire customers and what is your breakdown for marketing costs?

We currently have no marketing costs. We make our own YouTube videos and don’t use any paid advertising.

How big is your current team? How many people does it take to run this business?

The owners and an occasional administrative assistant do email support.

What’s the reason for selling your business on Flippa?

I am too close to the age of 70 than I would like to be so it is time to take things a bit slower.

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