Featured Listing: CONFIDENTIAL

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Tell us a little about yourself. What’s your background? How did you start the business?

I’ma multi-industry entrepreneur that focuses on SEO ranking. I have over 150 websites that all rank on the first page of google for a minimum of 10 keywords. Most rank for 50+. The two industries I specialize in are jewelry and real estate.

As an e-Commerce business, where are your products made?

We don’t sell our physical products online we wholesale them. Our sites are lead gen sites rather than retail.   As a SaaS business, what can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
CLV for this particular site is low simply because we buy jewelry and watches from the public. Less than 10% of our customers have more than 1 or 2 pieces they need to sell. As for customer acquisition cost it is technically 0 because all our lead generation comes from SEO not advertising.

How have you marketed the product and where are your customers originating from?

Our marketing is simply SEO optimization both with map pack and articles.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

It can be run by one person absolutely. We have over 150 sites so we have several virtual assistants that follow up with clients as soon as the lead comes in. For the most part, everything is automated until the client is ready to meet in person. At that point, we use FedEx and in-person appointments to evaluate their items.

What does someone need to do to continue operating the business in its current form?

Have a general understanding of website upkeep and SEO. Be friendly and have a customer service-oriented mindset.

Can you list a few opportunities for a potential new owner to continue growing the business?

Advertising would be the simplest and fastest way to grow the business. In-person appointments would roughly 4x the business overnight as we only use FedEx overnight shipping now and most people prefer to meet in person.

What has been the evolution of this asset since its launch?

it started as an unranked website and now is the first ranked page for over 50 keywords in the jewelry industry in St. Louis and Missouri.

How does this business make money? What are the current revenue streams?

We make money by purchasing jewelry, watches and diamonds from the public and reselling them to both wholesalers as well as on eBay.

What marketing channels are most profitable for the business?

We only use SEO, we do not market this site.

How does the business currently acquire customers and what is your breakdown for marketing costs?

SEO there are no marketing costs.

How big is your current team? How many people does it take to run this business?

1.

What’s the reason for selling your business on Flippa?

I no longer service the St. Louis area. My headquarters are in San Diego now.

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