Featured Listing: CONFIDENTIAL
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About the business
Tell us a little about yourself. What’s your background? How did you start the business?
Business owners, like absentee businesses.
As an eCommerce business, where are your products made?
The leather is from Italy, they are hand made in China, they are monogrammed in Australia and orders are fulfilled from Australia.
What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
$150.
How have you marketed the product and where are your customers originating from?
We have done little marketing, only on SEO, Magazines and Email. Customers are mainly from the USA.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
It takes about one hour per day to run, anyone can be trained up to do it with the right tools.
What does someone need to do to continue operating the business in its current form?
Keep SEO going, Keep magazine marketing going, then fulfil the orders as they come in.
Re-order stock about twice per year.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
– PPC (Facebook, Google Adwords)
– Marketplaces (Amazon, eBay, ETSY, …)
– B2B (starting selling to other businesses, because this is a known brand name)
– Social Media (TikTok, IG, FB)
– Innovate new products.
What has been the evolution of this asset since its launch?
Steady growth.
How does this business make money? What are the current revenue streams?
Selling premium leather wallets on Shopify.
What marketing channels are most profitable for the business?
Organic SEO, Magazines.
How does the business currently acquire customers and what is your breakdown for marketing costs?
SEO – $200 / month
Magazine – $400/month
How big is your current team? How many people does it take to run this business?
1.
What’s the reason for selling your business on Flippa?
Moving on to a bigger business.
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