Featured Listing: CONFIDENTIAL

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I have been working online for over 9 years since the age of 16 and from the past 6 to 7 years I am able to build different successful ventures from Ecommerce to Affiliate and to SAAS. I have done my MBA in the IT field and I am a Certified Individual from Google, Microsoft, Hubspot, SEMrush & Yandex.

Pickleball as a sport has been growing tremendously in the past decade or so. The idea of starting a blog related to Pickleball came when some of my cousins and friends came from the USA to my home town and they started telling me all the stories about this wonderful game. I used to play Tennis in a local club near my house and Pickleball is a somewhat similar game with few adjustments in the rules and it is played with a paddle and a ball.
In my early days of searching about this sport I found out that there were very few blogs that had detailed review guides available for the equipment used to play this sport hence, I decided to create a blog where I will review different products with detailed extensive knowledge of my friends about the game.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

100% of the traffic that comes on the blog are from free sources which are from Organic Search, Social Media and Referral traffic.

How have you marketed the product and where are your customers originating from?

The blog is focused solely on the USA demographics since this is the location where Pickleball as a sport is liked the most.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

Yes, I own this asset and it takes hardly about 4 to 10 hours a month right now just to do basic updates on the website. I used to write all the content myself and I actually enjoy writing about it since I have been playing this sport for quite some time now with passionate other Pickleball friends. The new owner can easily outsource content writing and there are tons of writers available these days who can write content about it.

What does someone need to do to continue operating the business in its current form?

It’s very easy to manage the website. The new owner will only need to make quarterly updates on the website in content if the company has made some changes in the gear and found more relevant topics to add to the website for its consistent stable growth.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

The opportunities to grow this business are vast. Here are a few suggestions that can be implemented to rocket the business to new heights of success.

Write content to cover more products and focus more on the Informational guides to witness the traffic growth in months.

Monetize the website through multiple Affiliate platforms alongside Amazon which provides users to buy the item from multiple locations. In this niche, there are some fantastic niche based affiliate programs available like PickleballCentral, ThePickler, JustPaddles & so on.

Use Google Adsense to generate $60 to $120 additional per month income.

What has been the evolution of this asset since its launch?

The great thing about this Asset is its ability to rank on Google on very high competitive buying keywords through excellent On-page Optimization along with providing a fantastic user experience. The new owner will only need to work a bit on its link building strategy which will easily boost the current earning and traffic fold by 2 to 5X in 3 to 6 months of consistent effort.

How does this business make money? What are the current revenue streams?

This business generates money through the Amazon Associate Program and this business falls under the sports and outdoor category.

Keeping in mind the latest Google guidelines, I would highly recommend the new owner to build relationships with other Pickleball affiliate platforms to provide readers with multiple options to purchase the programs reviewed on the website. It will increase the revenue stream plus will help to gain more stable rankings in Google due to the better user experience algorithm update.

What marketing channels are most profitable for the business?

SEO is the only marketing channel so far tested on the blog and it is by far the most profitable marketing channel any business can wish for.

How big is your current team? How many people does it take to run this business?

I am a single man army who worked on this website all alone from website designing to content writing to following SEO white hat practices.

What’s the reason for selling your business on Flippa?

I am doing some offline property investments and need some more funds for that process which is the main reason for selling this website.

Plus, I have never been able to find the proper time to manage the link building process of this blog so it makes sense to pass it on to someone else who can give more time to this asset and make a solid five-figure income every month.