Featured Listing: CONFIDENTIAL

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I’ve always been the type to tinker with things to see what works and what doesn’t. Throughout college, I had run a pressure washing business to help pay for school (don’t go out of state), which helped me uncover an entrepreneurial side of myself that I wasn’t really aware of.

After graduating, I took a job while I figured out what type of business I wanted to get into. I’d always had an interest in eCommerce, and enjoyed the health & fitness space as it’d always served me well through stressful times. I decided to pair the two and start a wearable technology company, with the goal of bringing affordable technology/reliable metrics to the general public. Fast forward 6 months and the smartwatch we sourced/branded was featured in some of the top publishers such as CNET for best smartwatches under the $100 price point.

As an eCommerce business, where are your products made?

China.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

Customer lifetime value is derived not only on product quality but how you treat your customers regardless of who’s right. We take pride in every transaction, and always do what’s right. This has led us to 100% organic growth, backed by virtually no marketing throughout the life of the business. Regarding the customer acquisition cost, we really had no overhead to actually bring the customer to our products. We were organically featured in articles and built a few automated tools that helped keep our product in the buyers view on different marketplaces. This allowed us to re-allocate all proceeds to inventory expansion efforts.

How have you marketed the product and where are your customers originating from?

Blog features/Marketplaces/Word of mouth.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

2 or so hours a week on any customer inquiries/conducting inventory checks. For expansion, I expect the number of hours put in weekly to be higher. To keep things running as is though, only 2 or so hours are needed a week.

What does someone need to do to continue operating the business in its current form?

Manufacturer(s) contact information/amazon account.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Three of the largest marketplaces we’re in are Amazon, Best Buy, and Walmart. The majority of our sales come from Amazon, but the opportunity within Best Buy & Walmart is enormous. It’s just a matter of someone taking the time to set up FBA facilities for the two, and have blog features directed at them to cater to those types of customers.

What has been the evolution of this asset since its launch?

The organic growth of the business this year alone has been astonishing. 2020 consisted of me putting in a good amount of effort to get photos of people in the watches/different relationships set up for sales channels/etc. 2021, I did virtually nothing and the sales just kept coming in.

How does this business make money? What are the current revenue streams?

We sell wearable technology (smart watches) to the general public. Revenue streams are Amazon Marketplace, Best Buy, Walmart, and some small marketplaces like mercari.

What marketing channels are most profitable for the business?

Blog features/Word of mouth.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Organically/Word of mouth.

How big is your current team? How many people does it take to run this business?

1.

What’s the reason for selling your business on Flippa?

Throughout this period, I had discovered a love for automation and decided to start an automation services company (https://www.baby-bots.com/) to assist eCommerce sellers like myself in expanding their reach through automated methods. This takes up pretty much all of my time, and I would genuinely hate to see something I spent a good amount of time building up die because I decided to hold and just take the profits instead of giving someone else the opportunity to grow with the brand. It’s better off being cared for by someone who is looking to get into the eCommerce space behind an established brand.