About the business
Tell us a little about yourself. What’s your background? How did you start the business?
I started my business whilst I was in my second year of my Law degree. I started this business as I have always been entrepreneurial, with starting my first business at 14.
I’ve always wanted to give back, which is why I set up the website over the pandemic. We were able to provide live workouts for everyone whilst the gyms were closed.
I have gone on to set up a global social media agency, and an Air BnB global agency.
As an eCommerce business, where are your products made?
China.
How have you marketed the product and where are your customers originating from?
Social Media – U.K., USA and Dubai.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
It can be outsourced to a social media agency which is a service I can offer. The shipping can also be outsourced and photography. It would require one person to manage the design process and dealing with suppliers.
What does someone need to do to continue operating the business in its current form?
Prepare the ad strategy.
Order new designs through a premade catalogue.
Work with new influencers.
We can help with the strategy.
Growing the business
Can you list a few opportunities for a potential new owner to continue growing the business?
Build the company on Asos and have a wholesaler.
What has been the evolution of this asset since its launch?
Working with Courtney Black (fitness influencer).
How does this business make money? What are the current revenue streams?
Social Media (Facebook and Instagram) and organic.
What marketing channels are most profitable for the business?
Facebook and Instagram.
How does the business currently acquire customers and what is your breakdown for marketing costs?
Through social media – marketing costs through the agency can cost £1.5-10,000 if outsourcing the complete marketing strategy and content creation.
Social media management
Content creation – videography and photography
Facebook and Google advertising
Consultancy – £7.5k
How big is your current team? How many people does it take to run this business?
1.
What’s the reason for selling your business on Flippa?
Time.
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