Featured Listing: 3+ Year Old Shopify Store in the Fitness Niche

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

I have a background in finance and supply chain management. I started the business on the side and was able to quickly grow the business and quit my full-time job.

As an eCommerce business, where are your products made?

The products are made in China.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

The Customer Acquisition Cost is approximately $10.

How have you marketed the product and where are your customers originating from?

Most of the marketing is via PPC.

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

The business model is fairly simple and much of it is automated. The business is owner-operated with no other team members or employees and requires about 10-15 hours per week to run.

What does someone need to do to continue operating the business in its current form?

Fulfil orders and answer customer service emails on a daily basis.

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

Opportunities to grow the business include adding new products, marketing via additional marketing channels, and selling in other countries/markets.

What has been the evolution of this asset since its launch?

This business started as a purely drop-shipping business, but as it started to grow and achieve consistent sales for the best selling products, inventory was brought in for the best selling products. The products sold in this business have the flexibility of being drop-shipped, or bought in bulk and held as inventory as desired by the owner.

How does this business make money? What are the current revenue streams?

Sales through the Shopify store.

What marketing channels are most profitable for the business?

PPC is the most profitable.

How big is your current team? How many people does it take to run this business?

This business is owner-operated with no other team members or employees.

What’s the reason for selling your business on Flippa?

I am looking to acquire capital to fund my other business venture.