Featured Listing: 20-Year-Old High Authority Mythology Related Content Site

About the business

Tell us a little about yourself. What’s your background? How did you start the business?

Internet marketing and SEO have always been a passion for me and it’s already been 20 years that I’ve been playing in this field.

Just 5 / 6 years ago this became my main activity, building niche websites. I bought this website a few years back from a true passionate writer on the topic. Since then I moved it from an old HTML to a better WordPress website.

What can you tell us about your Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)

All the visitors come organically from Google. The Website has a huge authority with links coming from websites like: wikipedia,nytimes.com,theguardian.com,washingtonpost.com etc

Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?

This website doesn’t take much of my time. The website was completely passive for almost 2 years, just recently I merged with another website and started to produce more content.

My idea was to push on this project really hard but some other projects require more capital than aspected and I decided to sell it.

What does someone need to do to continue operating the business in its current form?

If you don’t want to grow further, a minimum amount of time a new content it’s required.
A solo operator can manage it with a few hrs per week/month

Growing the business

Can you list a few opportunities for a potential new owner to continue growing the business?

I suggest keeping producing content as google trust the authority of the website.
If you are a social media expert, here are opportunities also as I never tested.
Finally, with so many articles (more than 800 posts) you can work on internal linking and on page optimization.

What has been the evolution of this asset since its launch?

This is a peace of internet history. Originally created in 2002 it’s still around stronger than before.

How does this business make money? What are the current revenue streams?

The website it’s monetized internally with display ads.
Another source of revenue could be added by the new owner.

Only selling guest posts or links to existing content can bring extra money.

Keep in mind that links from a Dr 61 website are expensive.
Renting links in the footer is another option.

What marketing channels are most profitable for the business?

As said all organic traffic.

How does the business currently acquire customers and what is your breakdown for marketing costs?

Only organic traffic, no expenses for links or SEO

How big is your current team? How many people does it take to run this business?

I have my own team, but this website does not require much time to run it.
1 person can handle it, just writing a few articles per month.

What’s the reason for selling your business on Flippa?

As I mentioned I have other projects that require more resources and I decide to sell this website. I’m confident this website will sell fast and I can have a quick cash injection.